Critical Success Factor of Demand Towards New Product of Islamic Home Financing: A Pilot Test

  • Authors

    • Puspa Liza Ghazali
    • Dede Ansyari Guci
    • Sharifah Arni Syed Jaaffar
    • Ramadona Simbolon
    • Sri Elviani
    • Sayid Abas
    • Susi Ekalestari
    • Fajrillah .
    • Nik Hazimi Mohammed Foziah
    • Mustafa Mamat
    https://doi.org/10.14419/ijet.v7i3.28.23418
  • Home Financing, Knowledge, Benefit, Quality, Marketing, Islamic Bank.

  • Abstract

    This research focuses on the new product of home financing in Malaysia. The purpose of the research is to examine if there is any relationship between knowledge, benefit, marketing and quality towards new constructed product of home financing. A hundred respondents of people who have home financing have been chosen in the field of research in Kuala Terengganu and Kuala Nerus, Malaysia. The method of instrument was using questionnaires and made up of five variables. Reliability analysis was the statistic for found the result. There were six variables got high Cronbach’s-alpha, which was greater than 0.6 means accepted. It can be concluded that the suitability test of the instruments which was adapted from previous study to the population and situation of the research was accepted. Yet, by using Kolmogrov Smirnov test, it was found that the entire variables were distributed normally. Researcher concluded that the analyze data by using parametric technique analysis.

     

     

  • References

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  • How to Cite

    Liza Ghazali, P., Ansyari Guci, D., Arni Syed Jaaffar, S., Simbolon, R., Elviani, S., Abas, S., Ekalestari, S., ., F., Hazimi Mohammed Foziah, N., & Mamat, M. (2018). Critical Success Factor of Demand Towards New Product of Islamic Home Financing: A Pilot Test. International Journal of Engineering & Technology, 7(3.28), 189-190. https://doi.org/10.14419/ijet.v7i3.28.23418

    Received date: 2018-12-08

    Accepted date: 2018-12-08