A comprehensive review of digital marketing strategies ‎for e-commerce success

  • Authors

    • Awaz Ahmed Shaban Information Technology Department, Technical College of Informatics-Akre, Akre University for Applied Sciences, Duhok, Iraq
    • Subhi R. M. Zeebaree Energy Eng. Dept., Technical College of Engineering, Duhok Polytechnic University, Duhok, Iraq

    Received date: January 19, 2025

    Accepted date: February 9, 2025

    Published date: February 20, 2025

    https://doi.org/10.14419/th8ey858
  • Digital Marketing; Cloud Computing; Artificial Intelligence (Ai); E-Commerce; Blockchain; Consumer Engagement‎.

  • Abstract

    The exponential advancement of digital technologies has reshaped the global e-commerce landscape, driving innovation and ‎creating both opportunities and challenges for businesses. This paper delivers an in-depth analysis of digital marketing strate-‎gies, including search engine optimization (SEO), social media engagement, content marketing, email marketing, and emerging ‎technologies like artificial intelligence (AI), blockchain, and augmented reality (AR). It highlights their transformative impact on ‎consumer engagement, operational efficiency, and competitive advantage. Furthermore, this study evaluates the integration of ‎cloud computing into digital marketing, showcasing its role in enhancing data analytics, scalability, and personalization. Case ‎studies on Amazon and Alibaba illustrate diverse strategies in different markets, offering insights into effective models for lev-‎eraging digital marketing and cloud computing. This comprehensive exploration addresses existing gaps, identifies future re-‎search directions, and provides actionable guidance for academics, practitioners, and policymakers to optimize digital market-‎ing strategies in the rapidly evolving e-commerce sector‎.

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  • How to Cite

    Ahmed Shaban , A. ., & Zeebaree, S. R. M. . (2025). A comprehensive review of digital marketing strategies ‎for e-commerce success. International Journal of Scientific World, 11(1), 66-82. https://doi.org/10.14419/th8ey858

    Received date: January 19, 2025

    Accepted date: February 9, 2025

    Published date: February 20, 2025