Factors influencing customer purchase decision

  • Abstract
  • Keywords
  • References
  • PDF
  • Abstract

    Even though it seems enthusiastic for finding out the customer purchase decision but it is not an easy task. Since there is a huge amount of variation and updating in customer purchasing ways such as online purchasing so in order to evaluate and identify factors research has been started on identifying the factors that cause and grab attention for customer purchase. Some of the factors are customer reviews, privacy, social media, fast delivery, spare shipping, the cheapest price, merchandise and information quality, easy return and a wide option. The aim of this report is to look at the elements influencing the online shopping by the consumers. This is answered by researching the elements that promote consumers to browse online through analysis.


  • Keywords

    Use about five key words or phrases in alphabetical order, Separated by Semicolon.

  • References

      [1] An Extension of Multinomial Choice Model for Customer Purchase Behavior Analysis Parinaz Norouzi Faculty of Computer Engineering and Information Technology Qazvin Islamic Azad University Qazvin, Iran.

      [2] Empirical Study on the Impact of Social Commerce Website Design Principles on Customer Purchase Decision- Cadelina Cassandra School of Tnfonnation.

      [3] Systems Bina Nusantara University Indonesia ccassandra@binus.edu A Novel Approach for Sequential Pattern Mining By Using Genetic Algorithm Mr.M.Saravanan1,Dr.V.L.Jyothi2 Research Schloar1 ,Sathyabama University ,Prof & Head2,Jeppiaar Engineering College ail2saravananme@gmail.com,jyothilvl15@yahoo.com

      [4] International Journal of Scientific and Research Publications, Volume 4, Issue 9, September 2014 1 ISSN 2250-3153 www.ijsrp.org A Study on factors influencing consumer buying behavior in cosmetic Products A ,H. Hemanth Kumar 1 S. Franklin John2 , S.Senith 3 1Research Scholar, Karunya University, Coimbatore 2Principal, Nehru college of Management, Coimbatore, India 3Assistant Professor,(PhD Part-time),Nehru college of Management, Coimbatore, India.

      [5] The Key Factors Influence Customer Purchase Decision on Retail Web Site Fmblem RecognitionJing Ma, Qu t iEvaluation of Post-+ search -b Alternatives Choice -4 acquisitionc EvaluationCollege of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing, 210016 ChinaMaling5525 @ 126.com, liqv33 15@ 12€1.com.

      [6] Exploring Decision Making in Social Networking for Jewelry Items Paramin Chuangemanee1, Prattana Punnakitikashem 1* 1 College of Management, Mahidol University, Bangkok, Thailand (*prattana.pun@mahidol.ac.th).

      [7] Sustainable Internet Service Provider Selection: Affected by Internal and External Factors (Quality and Reputation)Nastaran Hajiheydari Faculty Member at University of TehranTehran, Irannhheidari@ut.ac.irBabak Hazaveh Hesar MaskanPhD Candidate at University of TehranTehran, Iran b.hazaveh@ut.ac.irMahdi Ashkani PhD Candidate at University of TehranTehran, Iranashkanimahdi@ut.ac.ir

      [8] Awareness of Green Marketing And Its Influence On Buying Behavior of Consumers: Special Reference to Madhya Pradesh, India Dr. Shruti P Maheshwari Assistant Professor, Shri Vaishnav Institute Of Management, Indore, Mp, India.




Article ID: 11435
DOI: 10.14419/ijet.v7i2.7.11435

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