A Study on Marketing Strategies using Social Media in Facebook, Youtube, Pinterest

  • Authors

    • Dr Sekhara Rao
    • J Sri Lakshmi
    • Ch Sahyaja
    • G Dimple
    2018-04-18
    https://doi.org/10.14419/ijet.v7i2.20.12186
  • Social Media, Social Media Marketing, Customer Relationship, Loyal Customers, Digital Marketing, Reliability.
  • Social media is a key that will ensure An effective participation for Online networking and the organizations requirement should detract separate promoting hypotheses under thought Along these lines that they can support their brand in distinctive perspective. This research study analyses the impact of loyal customers of an organization. With developing number from claiming associations advertising extensive variety about decisions crosswise over that business constructed today's business All the more focused over ever preceding. Growing client devotion may be often recognized Likewise the enter driver for association's long expression reasonable showcasing victory. Recently, relationship promoting need created concerning illustration a champion around the practically fit. advertising devices to develop client devotion, communication and long haul engagement. Associations over the business are relying on relationship promoting to widen their piece of the overall industry by fortifying client connections and building client faithfulness.

     

  • References

    1. [1] Lazer, W., Kelley, E.J. (1973). Social Marketing: Perspectives and Viewpoints. Homewood: Richard D. Irwin

      [2] Michael A. Stelzner (2010), Social Media Marketing Industry Report, “How Marketers are using social media to grow their businessesâ€, Social Media Examiner

      [3] Nora Ganim Barnes, Eric Mattson (2008,) “Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charitiesâ€, University of Massachusetts Dartmouth Center for Marketing Research,

      [4] Social Media in India – An Overview by techiedevil on June 11, 2010 in Social Media.

      http://www.internetmarketingjournal.org/social-media-india/

      [5] Michael A. Seltzer (2010), Social Media Marketing Industry Report, “How Marketers are using social media to grow their businessesâ€, Social Media Examiner, April 2010

      [6] Philip Kotler, Management Marketingului, Editia a V-a, Editura Teora, 2008, Bucuresti

      [7] Kaplan, Andreas M.; Michael Haenlein (2010). "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons 53 (1): 59–68

      [8] Angella J. Kim and Eunju Ko(2012),†Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand†Journal of Business Research, 2012, vol. 65, issue 10, 1480-1486.

      [9] Dayal, S. (2016). Skill Development Landscape in India. IRA International Journal of Education and Multidisciplinary Studies (ISSN 2455–2526), 3(3).

      [10] Chen, I.-C., Hill, J.K., Ohlemüller, R., Roy, D.B. & Thomas, C.D. (2011) “Rapid Range Shifts of Species Associated with High Levels of Climate Warming. Scienceâ€, 333, 1024-1026.

      [11] Richard P. Bagozzi ,Utpal M. Dholakia(2002),†Intentional social action in virtual communitiesâ€, Volume16, Issue2, Pages 2-21.

      [12] Catherine M. Ridings ,David Geffen(2006),†Virtual Community Attraction: Why People Hang Out Onlineâ€, Volume10, Issue1.

  • Downloads

  • How to Cite

    Sekhara Rao, D., Sri Lakshmi, J., Sahyaja, C., & Dimple, G. (2018). A Study on Marketing Strategies using Social Media in Facebook, Youtube, Pinterest. International Journal of Engineering & Technology, 7(2.20), 114-118. https://doi.org/10.14419/ijet.v7i2.20.12186