Digital marketing in hotel industry

  • Authors

    • Shaik Javed Parvez
    • H M. Moyeenudin
    • S Arun
    • R Anandan
    • Senthil Kumar Janahan
    2018-04-20
    https://doi.org/10.14419/ijet.v7i2.21.12383
  • Digital marketing in hotel, search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), video marketing, property management system (PMS), global distribution system (GDS), central reservation system (CRS), Internet dist

  • Digital marketing is the promotion of products or brands through online. In recent days the demand of digital marketing in hotels has become increasingly high with Social Media Marketing (SMM) which works with social networking sites and Search Engine Optimization (SEO) making the website to appear in search results with advertisement on Google and online magazines by search engine marketing (SEM), video marketing through you tube and websites are types of digital marketing. Searching hotels through online by computers and mobile with the hotel websites is the new trend of digital marketing and it makes the possibilities to enhance the local search on hotels by giving required content, User profiles, managing citations and in search results. The aim is to study the role of digital marketing in hotel industry. This article is also focused to identify which type of digital marketing will work best with hotel industry.

     

     

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  • How to Cite

    Javed Parvez, S., M. Moyeenudin, H., Arun, S., Anandan, R., & Kumar Janahan, S. (2018). Digital marketing in hotel industry. International Journal of Engineering & Technology, 7(2.21), 288-290. https://doi.org/10.14419/ijet.v7i2.21.12383