Corporate Social Responsibility Collaborative Strategies for Local Communities

  • Authors

    • Sarmila M S
    • Zaimah R
    • Novel Lyndon
    2018-05-22
    https://doi.org/10.14419/ijet.v7i2.29.13825
  • CSR and Community, Collaboration Effort, Qualitative Case Study

  • Abstract

    The concept of Corporate Social Responsibility (CSR) has been identified as an early concept that provides a platform for corporations and community relationship. It is also being discussed that through CSR initiatives corporations would be able to assist in community development efforts. However, to achieve this objective, CSR strategies were required to be implemented according to the needs for community development. This paper will discuss how corporate and community relations through CSR strategies are being implemented for this purpose. The research was conducted on a qualitative case study on a CSR contract farming project by a multinational corporation towards the local farmers' community in Pasir Puteh, Kelantan, Malaysia. A total of 45 farmers who were involved in the project were interviewed. Verbatim data were analyzed to develop themes that could help to provide an understanding of the implementation strategy based on the perspective of the farmers as the recipients of the project. This study has identified the roles played by each of the parties involved based on 38 basic themes emerged from the analysis. These basic themes have been clustered into seven main themes (MT), namely MT1 - Strong Farmers Relationships, MT2 - Support by LFA, MT3 - Positive Attitude of Farmers, MT4 - Farmers Initiative, MT5 - Guaranteed Markets by Corporations, MT6 - Leadership of LFA and MT7 - Learning Process. These themes indicated that the implementation of the CSR project by the corporations was executed in collaboration with the relevant development agency that is the Local Farmers Association (LFA) with the farmer's active involvement. This project is seen to be executed as Public-Private Partnership approach and has assisted the local farmers' community to develop components of community development through the development of skills, attitudes and opportunities for the larger market.

     

  • References

    2. style='font-size:8.0pt'>
    3. style='mso-spacerun:yes'> ADDIN EN.REFLIST
    4. field-separator'>[1] Newell P. From Responsibility to Citizenship? Corporate accountability for development 1. IDS Bulletin. 2002;33(2):1-12.

      [2] Kramer MR, Porter M. Creating shared value. Harvard business review. 2011;89(1/2):62-77.

      [3] Epstein MJ, Buhovac AR. Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts: Berrett-Koehler Publishers; 2014.

      [4] Hamann R. Can business make decisive contributions to development? Towards a research agenda on corporate citizenship and beyond. Development Southern Africa. 2006;23(2):175-95.

      [5] Development WBCfS. Corporate Social Responsibility: Meeting Changing Expectations: World Business Council for Sustainable Development; 1999.

      [6] Warhurst A. Future roles of business in society: the expanding boundaries of corporate responsibility and a compelling case for partnership. Futures. 2005;37(2-3):151-68.

      [7] Kolk A, van Tulder R, Kostwinder E. Business and partnerships for development. European Management Journal. 2008;26(4):262-73.

      [8] Goddard T. Corporate citizenship: Creating social capacity in developing countries. Development in Practice. 2005;15(3-4):433-8.

      [9] Kolk A, van Tulder R. Poverty alleviation as business strategy? Evaluating commitments of frontrunner Multinational Corporations. World Development. 2006;34(5):789-801.

      [10] Elsig M, Amalric F. Business and Public–Private Partnerships for Sustainability: Beyond Corporate Social Responsibility? Global Society. 2008;22(3):387-404.

      [11] Fox T. Corporate Social Responsibility and Development: In quest of an agenda. Development. 2004;47(3):29-36.

      [12] Muthuri JN. Participation and accountability in corporate community involvement programmes: a research agenda. Community Development Journal. 2007;43(2):177-93.

      [13] Idemudia U. Oil Extraction and Poverty Reduction in the Niger Delta: A Critical Examination of Partnership Initiatives. Journal of Business Ethics. 2008;90(S1):91-116.

      [14] Kingsbury D. Community development. Key issues in development. 2004:221-42.

      [15] Biddle WW, Biddle LJ. The Community Development Process: The Rediscovery of Local Initiative. 1965.

      [16] Utting P. Promoting Development through Corporate Social Responsibility–Prospects and Limitations. Global Future. 2003;3:11–3.

      [17] Babbie E, Rubin A. Research methods for social work. Belmont, CA: Wadsworth/Thomson Learning. 2008.

      [18] Yin R. Case study research: Design and methods . Beverly Hills. CA: Sage publishing; 1994.

      [19] Blaikie N. Approaches to social enquiry: Advancing knowledge: Polity; 2007.

      [20] Miles MB, Huberman AM. Qualitative data analysis: An expanded sourcebook: sage; 1994.

      [21] Attride-Stirling J. Thematic networks: an analytic tool for qualitative research. Qualitative research. 2001;1(3):385-405.

      [22] Boyatzis RE. Transforming qualitative information: Thematic analysis and code development: sage; 1998.

      [23] Sarmila M, Zaimah R, Lyndon N, Hussain MY, Awang AH. Local community economic wellbeing through CSR project. Mediterranean Journal of Social Sciences. 2015;6(4):79.

    5. style='font-size:9.0pt;mso-bidi-font-size:12.0pt;font-family:"Times New Roman","serif";
    6. mso-fareast-font-family:Batang;mso-ansi-language:EN-US;mso-fareast-language:
    7. KO;mso-bidi-language:AR-SA'>

  • Downloads

  • How to Cite

    M S, S., R, Z., & Lyndon, N. (2018). Corporate Social Responsibility Collaborative Strategies for Local Communities. International Journal of Engineering & Technology, 7(2.29), 596-601. https://doi.org/10.14419/ijet.v7i2.29.13825

    Received date: 2018-06-07

    Accepted date: 2018-06-07

    Published date: 2018-05-22