Mobiles reinventing shopping: A critical review

  • Authors

    • Rhytheema Dulloo
    2018-06-08
    https://doi.org/10.14419/ijet.v7i2.33.13853
  • E-Tailors, Mobile Internet Technology, Mobile Apps, Mobile Shopping, Telecommunication.

  • The purpose of this paper is to provide clear understanding of the increasing use of mobiles for shopping to e-tailers by classifying and organizing an exhaustive review of prior theoretical literature. To conduct the review author draws a sample of 250 articles published from addressing mobile shopping behavior of customers. This paper provides foremost organized review of mobile shopping literature thus providing opportunities for brands to build a focused marketing tactic to enhance mobile shopper engagement, leading to increased sales.

     

     

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  • How to Cite

    Dulloo, R. (2018). Mobiles reinventing shopping: A critical review. International Journal of Engineering & Technology, 7(2.33), 51-55. https://doi.org/10.14419/ijet.v7i2.33.13853