Preliminary Study for Customer’s Online Shopping Satisfaction from Security Perspective

  • Authors

    • Najma Imtiaz Ali
    • Suhaila Samsuri
    • Muhamad Sadry Abu Seman
    • Imtiaz Ali Brohi
    • Asadullah Shah
    2018-06-08
    https://doi.org/10.14419/ijet.v7i2.34.13914
  • Online shopping, security, pilot study Malaysia, Customer satisfaction.

  • Abstract

    The objective of this paper is to present the results of preliminary study that has been performed to measure the reliability of the questionnaire for collecting the quantitative data for the proposed security model of online shopping satisfaction. This paper is endeavours of our previous paper, in which we have developed the research model. Quantitative methodology was adopted to conduct the study by collecting the data through survey questionnaire based on five point Likert scale. Statistical Package for the Social Sciences (SPSS) version 23.0 was used to analyse the data. Results shows that the Cronbach’s alpha value to ensure the reliability of the items is ≥ 0.7, It means all our variables are acceptable for the further studies and for the actual data collection. This paper conclude that the pilot study is necessary phase to conduct before going to collect the actual data in order to avoid any ambiguity in items. Although the sample data is small for the pilot study still, it shows the strength between the related items.

     

     

  • References

    1. [1] M. . Akroush and M. M. Al-Debei, “An Integrated Model of Factors Affecting Consumer Attitudes Towards Online Shopping,†Bus. Process Manag. J., vol. 21, no. 6, pp. 1353–1376, 2015.

      [2] N. I. Ali, S. Samsuri, M. Sadry, I. A. Brohi, and A. Shah, “Online Shopping Satisfaction in Malaysia: A Framework for Security, Trust and Cybercrime,†in 2016 6th International Conference on Information and Communication Technology for The Muslim World (ICT4M), 2016, pp. 194–198.

      [3] H. Momtaz, A. Karim, M. A. Islam, and K. H. Ku Ariffin, “Customers Satisfaction on Online Shopping in Malaysia,†Int. J. Bus. Manag., vol. 6, no. 10, pp. 1–9, 2011.

      [4] U. Tandon, R. Kiran, and A. Sah, “Analyzing customer satisfaction: users perspective towards online shopping,†Nankai Bus. Rev. Int., vol. 8, no. 3, pp. 266–288, 2017.

      [5] A. D. Athanassopoulos, S. Gounaris, and V. Stathakopoulos, “Behavioural responses to customer satisfaction: an empirical study,†Eur. J. Mark., vol. 35, no. 5/6, pp. 687–707, 2001.

      [6] X. Liu, M. He, F. Gao, and P. Xie, “An empirical study of online shopping customer satisfaction in China: a holistic perspective,†Int. J. Retail Distrib. Manag., vol. 36, no. 11, pp. 919–940, 2008.

      [7] “DETERMINANTS OF E-COMMERCE CUSTOMER SATISFACTION , TRUST , AND,†p. 2007, 2007.

      [8] D. M. Szymanski and R. T. Hise, “E-satisfaction: an initial examination,†J. Retail., vol. 76, no. 3, pp. 309–322, 2000.

      [9] H. Evanschitzky, G. R. Iyer, J. Hesse, and D. Ahlert, “E-satisfaction: A re-examination,†J. Retail., vol. 80, no. 3, pp. 239–247, 2004.

      [10] L. H. Wei, M. A. Osman, N. Zakaria, and T. Bo, “Adoption of e-commerce online shopping in Malaysia,†Proc. - IEEE Int. Conf. E-bus. Eng. ICEBE 2010, pp. 140–143, 2010.

      [11] J. Langsner, B. A. D. Miyazaki, and A. Fernandez, “Consumer Perceptions of Privacy and Security Risks for Online Shopping,†Management, vol. 35, no. 1, pp. 1–7, 2006.

      [12] F. Belanger, J. S. Hiller, and W. J. Smith, “Trustworthiness in Electronic Commerce : The Role of Privacy , Security , and Site Attributes,†J. Strateg. Inf. Syst., vol. 11, pp. 245–270, 2002.

      [13] S. Pittayachawan, “Fostering consumer trust and purchase intention in B2C e-commerce,†Bus. Inf. Technol., no. August, 2007.

      [14] A. D. Miyazaki and A. Fernandez, “Internet Privacy and Security: An Examination of Online Retailer Disclosures,†J. Public Policy Mark., vol. 19, no. 1, pp. 54–61, 2000.

      [15] P. Aggarwal, “Review on cyber crime and security,†Int. J. Res. Eng. Appl. Sci., vol. 2, no. 1, pp. 48–51, 2014.

      [16] S. Pittayachawan, “Fostering consumer trust and purchase intention in B2C e-commerce,†Bus. Inf. Technol., no. August, 2007.

      [17] M. J. Kim, N. Chung, and C. K. Lee, “The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea,†Tour. Manag., vol. 32, no. 2, pp. 256–265, 2011.

      [18] S. H. Channar, A. A. S. Mehran, N. I. Ali, and I. A. Brohi, “Assesment of problems faced by female post graduate students: A case study of Jamshoro city universities,†2017 4th IEEE Int. Conf. Eng. Technol. Appl. Sci., no. November, pp. 1–4, 2017.

      [19] B. Sekaran, U., Research Methods for Business: A Skill Building Approach. 2009.

      [20] J. C. Nunnally, Psychometric theory, 2nd Editio. McGraw-Hill, New York., 1978.

      [21] M. Wolfinbarger and M. C. Gilly, “eTailQ : dimensionalizing , measuring and predicting etail quality,†vol. 79, pp. 183–198, 2003.

      [22] C.-M. Chiu, C.-C. Chang, H.-L. Cheng, and Y.-H. Fang, “Determinants of customer repurchase intention in online shopping,†Online Inf. Rev., vol. 33, no. 4, pp. 761–784, 2009.

      [23] C.-H. Park and Y.-G. Kim, “Identifying key factors affecting consumer purchase behavior in an online shopping context,†Int. J. Retail Distrib. Manag., vol. 31, no. 1, pp. 16–29, 2003.

      [24] M. Vinhal, M. Laroche, and M. Richard, “Journal of Retailing and Consumer Services How to reduce perceived risk when buying online : The interactions between intangibility , product knowledge , brand familiarity , privacy and security concerns,†J. Retail. Consum. Serv., vol. 21, no. 4, pp. 619–629, 2014.

      [25] D. Gefen, E. Karahanna, and D. W. Straub, “Trust and TAM in online shopping : An integrated model,†2003.

      [26] R. E. Anderson and S. S. Srinivasan, “E-Satisfaction and E-Loyalty : A Contingency Framework E-Loyalty : A Contingency Framework,†no. January, 2014.

      [27] B. and Chansarkar, Introducing Marketing Research England: John Wiley & Sons, Ltd. 2002.

      [28] A. B. A. S. Dr. Husnain Iqbal, Proceeding of Icarbss 2017: VOLUME 1 3rd International Conference on Advanced Research in Business and Social Sciences 2017. 2017.

      [29] Kate Miriam Loewenthal, An Introduction to Psychological Tests and Scales - Kate Miriam Loewenthal - Google Books. 2004.

      [30] Pallant, J. SPSS survival manual; A step by step guide to data analysis using SPSS for windows (3rd ed.). (2007).

      [31] Ahmed, S. F. (2007, December). A new approach in Industrial automation application" Embedded system design for Injection Molding Machine". In Multitopic Conference, 2007. INMIC 2007. IEEE International (pp. 1-5). IEEE

      [32] Ahmed, S. F., Desa, H., Azim, F., Surti, A., & Hussain, W. (2013, April). Remote access of SCADA with online video streaming. In Computer Science & Education (ICCSE), 2013 8th International Conference on (pp. 270-274). IEEE.

  • Downloads

  • How to Cite

    Imtiaz Ali, N., Samsuri, S., Sadry Abu Seman, M., Ali Brohi, I., & Shah, A. (2018). Preliminary Study for Customer’s Online Shopping Satisfaction from Security Perspective. International Journal of Engineering & Technology, 7(2.34), 64-68. https://doi.org/10.14419/ijet.v7i2.34.13914

    Received date: 2018-06-08

    Accepted date: 2018-06-08

    Published date: 2018-06-08