Satisfaction Level of Mobile Application Implementation Towards Passengers: an Analysis

  • Authors

    • Zirawani B
    • Fatimah Z.H
    • Syazwa N.M.R
    2018-05-22
    https://doi.org/10.14419/ijet.v7i2.29.14321
  • Satisfaction level, Taxi services applications, Analysis

  • Taxi is become one of the most popular public transportation, especially in urban area. People may choose their public transports due to the comfortability, speedy and the efficiency.  The mobile application is introduced in the way to create an easiness of booking matters in improving their system and target passengers. This technology of mobile apps is supposedly made convenient to the people with the booking system, which are able to fulfil all the requirements as demand by passengers. However, many mobile apps especially for booking system, there are still weaknesses, here and there. There are traffics while peak and off-peak hour. The system is jammed, passengers could not book and worse than that is the taxi’s driver could not respond at all. Therefore, this research is very important to define all the factors contribute to those matters, in the way to purpose the robust mobile booking system for public transportation. Together with that, the satisfaction level factors towards the passenger’s satisfaction on taxi services apps are analysed and verified. The research survey of questionnaire was designed to gain the primary data of respondents and been analysed using ANOVA in SPSS software. Findings of this research, hopefully can direct any others companies suite to this situation for a better mobile apps development.

     

     

  • References

    1. [1] Nursitihazlin, A. T. (2006). The Fatality Index of Public Transport (Express Bus) in Malaysia.

      [2] Crabtree, V. (2007). Public Transport is good. The Advantages of Pooled Transport... www.vexen.co.uk. Retrieved 4 March 2015, from http://www.vexen.co.uk/notes/public_transport.html

      [3] Chatterjee, I. (2010). Management information systems. New Delhi: PHI Learning.

      [4] Schwanen, T., Dijst, M., & Kwan, M. (2006). Introductionâ€â€The Internet, Changing Mobilities, and Urban Dynamics. Urban Geography, 27(7), 585-589.

      [5] Wang, H., Cheu, R., & Lee, D. (2014). Intelligent Taxi Dispatch System for Advance Reservations. Journal of Public Transportation, 17(3), 115-128.

      [6] Abd.Aziz, S., Would waiting time influences customer satisfaction towards services patronage? A study of lembaga tabung haji. Research report, 1 – 34.

      [7] Wen Tai Lai and Ching Fu Chen (2010). Behavioral Intentions of Public Transit Passengers: The Roles of Service Quality, Perceived Value, Satisfaction and Involvement, ISSN 0967-070X

      [8] Burns, G. N., & Bowling, N. A. (2010). Dispositional approach to customer satisfaction and behavior. Journal of Business and Psychology, 25(1), 99-107.

      [9] Lennon, R., & Harris, J. (2002). Customer service on the Web: A cross-industry investigation. J Target Meas Anal Mark, 10(4), 325-338.

      [10] Francis, J. E., & White, L. (2004). Internet retailing: Back to the future.

      [11] Wolfinbarger, M., & Gilly, M. (2003). eTailQ: dimensional zing, measuring and predicting etail quality. Journal of Retailing, 79(3), 183-198.

      [12] A.T Amstrong Wright (1986). Road pricing and User Restraint: Opportunities and Constraints in Developing Countries, Volume 20, Issue 2, March 1986, Pages 123–127.

      [13] Zakaria, A. (2001). Sistem Perkhidmatan Bandar ‘Dalaman dan Luaran’: Satu Kajian Kes, Proceedings of the Eastern Asia Society for Transportation Studies, Vol.9, 2013 CAP National Seminar, Changing Directions: Towards Sustainable Transport in Malaysia, September

      [14] Flores-Guri, D. (2003). An Economic Analysis of Regulated Taxicab Markets. Review of Industrial Organization, 23(3/4), 255-266.

      [15] Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2005). ES-QUAL a multiple-item scale for assessing electronic service quality. Journal of service research, 7(3), 213-233.

      [16] Xue, M., & Harker, P. T. (2002). Customer efficiency concept and its impact on e-business Management. Journal of Service Research, 4(4), 253-267.

      [17] Yang, Z., Jun, M., & Peterson, R. (2004). Measuring customer perceived online service quality. Int Jrnl of Op & Prod Mnagemnt, 24(11), 1149-1174.

  • Downloads

  • How to Cite

    B, Z., Z.H, F., & N.M.R, S. (2018). Satisfaction Level of Mobile Application Implementation Towards Passengers: an Analysis. International Journal of Engineering & Technology, 7(2.29), 1102-1106. https://doi.org/10.14419/ijet.v7i2.29.14321