A study on customer satisfaction in LIC policies with special reference to thuckalay branch

  • Authors

    • Mrs. D. Sahaya Beula
    • Dr V. P. Velmurugan
    2018-06-08
    https://doi.org/10.14419/ijet.v7i2.33.15521
  • Customer Satisfaction, Customer Life Time, Consumer Service, Consumer Behavior.

  • Abstract

    Life Insurance Corporation of India is a service sector. LIC is the largest insurance Company in India. The Government of India has nationalized life insurance industry established in 1956. LIC of India with a mission to spread the message of life insurance to rural areas. The review of literature helped in understanding the characteristics of the insurance. In order to maintain customer relationship, life insurance companies should provide proper services whenever and wherever it is required. Customer Relationship Management (CRM) is one of the innovations in customer service today. Good CRM also helps to grow business and customers stay longer referrals to new customers. In the present scenario, insurance companies are facing problem of selling insurance product. These papers are covered customer satisfaction in LIC products with special reference to Thuckalay Branch. The objective of this article is to analyze the level of satisfaction among customers in Life Insurance product. This study would enable to the management to know about the level of customer satisfaction and it helps the management, to take corrective actions.

     

     

  • References

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      [4] Choudhuri P.S.,“Investigation of Customers’ Product Awareness and Transaction Gap in Life Insurance Corporation of Indiaâ€, International Journal of Research in Commerce & Management(2014), 4(5), 69-72.

      [5] Narendar & Sampath, “Consumer awareness towards life insurance sector in Indiaâ€, Abhinav International Monthly Refereed Journal of Research in Management & Technology (2014),

      [6] Dhanabhakyam M. & Anitha V.,“Intruders altering the perception of customers in the Life Insurance Sector of India – a comparative empirical study between public & private life insurance companiesâ€, International journal of research in commerce & management (2011), 2(8), 97-102.

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  • How to Cite

    D. Sahaya Beula, M., & V. P. Velmurugan, D. (2018). A study on customer satisfaction in LIC policies with special reference to thuckalay branch. International Journal of Engineering & Technology, 7(2.33), 874-877. https://doi.org/10.14419/ijet.v7i2.33.15521

    Received date: 2018-07-13

    Accepted date: 2018-07-13

    Published date: 2018-06-08