Video Blog Advertising: Feedback Analysis

  • Abstract
  • Keywords
  • References
  • PDF
  • Abstract

    In recent years, a new market trading in cryptocurrencies and instruments based on them has been formed. The market of this paper The Internet, as a result of the gradual development of information technologies, has become an advanced communicative means resulting in totally new communication forms. At this stage of development, Internet technologies promote social growing-up of a person in communities. At this point in the history of the Internet, we face the problem of studying the social aspect of virtual reality. Participants in social and political processes have shown their interest in investigating the Internet phenomenon, including its role in different spheres of public life, since the moment of its formation. Such communicative means as video blogs are of key importance. The urgency of this issue is multifaceted. Thus, the article presents results of the content analysis of the target audience feedback referred to video blog advertising. The findings enable to optimize advertisers’ use of such channel of promotion as video blogs.



  • Keywords

    video blog, advertising, content analysis, advertising integration format, target audience.

  • References

      [1] A.N. Awan. Virtual Jihadist Media. Function, Legitimacy and Radicalizing Efficacy. European Journal of Cultural Studies, 10(3), 2007, pp. 389-408.

      [2] V.N. Garkusha, M.E. Kudryavtseva. Possibility of Creative Approach in Building Advertising video for High-Tech Field. Information-Communication-Society, 1, 2016, pp. 35-39.

      [3] E. Gordon, G. Koo. Placeworlds: Using Virtual Worlds to Foster Civic Engagement. Space and Culture, 11(3), 2008, pp. 204-221.

      [4] M.V. Gundarin, E.A. Korycheva. Product Placement v blogosfere [Product Placement in the Blogosphere]. PR i reklama v izmenyayushchemsya mire: Regionalnyi aspekt: sbornik statei [PR and Advertisement in the Changing World: Regional Aspect: Collection of Articles]. Barnaul, 2016.

      [5] M.B. Holbrook. The Consumption Experience-Something New, Something Old, Something Borrowed, Something Sold: Part 2. Journal of Macromarketing, 27(1), 2007, pp. 86-96.

      [6] I. Ilina, E. Kryukova, E. Potekhina, I. Shadskaja, E. Abyzova. Russian Lectures at the Crossroads of Reforms: Strategies of Survival and Adaptation. European Research Studies Journal, 20(2), 2017, pp. 86-97.

      [7] I. Ilina, A. Zotova, E. Kuznetsova, E. Nakhratova, E. Kryukova. Teachers of Russian Higher Educational Institutions in the Professional Labor Market. Rupkatha Journal on Interdisciplinary Studies in Humanities, 8(2), 2016, pp. 128-136.

      [8] S.B. Ilyashenko, I.S. Lebedeva. Main Directions of Increase in Efficiency of Electronic Commerce. Actual Problems of the Humanities.Vienna. Monograph, 4, 2016, pp. 69-80.

      [9] N. Kasyanova. Structural and Substantive Features of Corporate as an Open Hypertext Space. Young Science, 1(5), 2014, pp. 41-44.

      [10] V.I. Kataeva, O.V. Kaurova, S.V. Koludarova, J.O. Sulyagina, T.V. Fomicheva, E.M. Kryukova. Barriers of Inequality in Social Institutions of Russia. Biosciences Biotechnology Research Asia, 12(3), 2015, pp. 2813-2820.

      [11] A.V. Kovaleva, D.I. Belousova. Formaty, formy i struktura reklamy v videoblogakh [Formats, Forms and Structure of Advertising in Video Blogs]. PR i reklama v izmenyayushchemsya mire: Regionalnyi aspekt: sbornik statei [PR and Advertisement in the Changing World: Regional Aspect: Collection of Articles]. Barnaul, 2016.

      [12] E. Kryukova, N. Starostenkov, S. Krapotkina, E. Timoshina, D. Makeeva, T. Yudina. Socio-Economic Problems of Today’s High School Students in the Context of Reforming the Educational System of the Russian Federation. Journal of Advanced Research in Law and Economics, 7(2), 2016, pp. 287-293.

      [13] Yu.M. Melnik, L.Yu. Saher, N.S. Illiashenko, Yu.M. Ryazantseva. Classification of Basic Forms and Types of Marketing On-Line Communications. Marketing i menedzhment innovatsii, 4, 2016, pp. 43-55.

      [14] E.E. Nakhratova, I.Y. Ilina, A.I. Zotova, M.S. Stepanov, S.V. Dusenko. Modern Peculiarities of SWOT Analysis When Taking Management Decisions by Russian Top Managers. International Journal of Applied Business and Economic Research, 15(8), 2017, pp. 187-194.

      [15] N.G. Nesterova. Radio Text as Hypertext. Vestnik Tomskogo gosudarstvennogo universiteta. Filologiya, 5, 2015, pp. 89-99.

      [16] E.A. Plekhanova, I.Y. Moiseeva. The Development of Mass Media in the Modern Information Society. European Social Science Journal, 5-1(44), 2014, pp. 408-414.

      [17] A.A. Prikhodko, L.V. Yushkova. Modification of Paradigm for Advertising and Public Relation Activities within the Context of Intensive Development of Social Media. Informatsionnye tekhnologii i matematicheskoe modelirovanie v ekonomike, tekhnike, ekologii, obrazovanii, pedagogike i torgovle, 5, 2012, pp. 8-11.

      [18] R. Sadykova. Kamernyi uspekh: kak sdelat populyarnyi videoblog o biznese [Chamberlike Success: How to Make a Popular Business Video Blog]. 2017. Available online:

      [19] A.L. Shilovskaya, S.J. Starodumova, M.A. Volkova, P.V. Zhesterov. The Judicial Practice of the European Court in the Sphere of Non-Material Reputational Harm. Man in India, 96(12), 2016, pp. 5635-5645.

      [20] E.L. Vartanova. Constructing Russian Media System in the Context of Globalization. World of Media. Yearbook of Russian Media and Journalism Studies, 3, 2013, pp. 9-36.

      [21] M.A. Volkova, L.B. Sitdikova, S.J. Starodumova, A.L. Shilovskaya. Legal Problems of the Information Services Implementation in Russian Civil Law. Review of European Studies, 7(6), 2015, pp. 273-281.

      [22] V.M. Zaernjuk, E.M. Kryukova, E.V. Bokareva, L.I. Chernikova. A Study of the Theoretical Approaches to the Banking Financial Intermediation and its Development Trends. World Applied Sciences Journal, 30(12), 2014, pp. 1723-1725.

      [23] P.V. Zhesterov, A.A. Neznamova, S.J. Starodumova, M.A. Volkova, R.R. Lenkovskaya. The Legal Regime of the Deliverables under the Appraisal Contract. Man in India, 97(25), 2017, pp. 357-364.




Article ID: 17021
DOI: 10.14419/ijet.v7i3.14.17021

Copyright © 2012-2015 Science Publishing Corporation Inc. All rights reserved.