Designing Franchise System of Coffee Shop in Indonesia

 
 
 
  • Abstract
  • Keywords
  • References
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  • Abstract


    This research is motivated by development of new demands and lifestyle as an alternative opportunity for entrepreneurs in the field of coffee shop as franchise business. The purpose of this study is to analyze the business strategy of a coffee shop franchise as well as designing a franchise model of a coffee shop in Indonesia. The research method we use is quantitative descriptive method and case study approach. Data Collection method using interview to three coffee shop franchise  owner, Data Analysis used are SWOT analysis, while model design using feasibility study. The result of this study is broad description of strength, weakness, opportunity and threats of coffee shop in Indonesia as well as a franchise model of coffee shop that can be implemented in Indonesia

     

     


  • Keywords


    Business Strategy; Coffee shop; Franchise; Franchise Model; SWOT

  • References


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      [2] David, F. R. (2015). Strategic Management-Concepts and Cases 15th Global Edition. New Jersey: Pearson Prentice Hall.

      [3] Halim, E. (2013). Factors Affecting Internationalization of Indonesia Franchise Company. Binus Business Review (Online), vol. 4 No. 01.

      [4] Juwono, O. (2011). Analisis Manajemen Strategik Perusahaan Waralaba (Franchise) (Studi Kasus di Restoran Cepat Saji McDonald’s) Periode Oktober – Desember 2011. Jurnal Analisis Manajemen Strategik (Online).

      [5] Rangkuti, F. (2015). Analisis SWOT. Jakarta: Gramedia Pustaka Utama.

      [6] Robbins, S. P., & Coulter, M. (2013). Management. Eleventh Edition. Canada: Pearson Horizon Edition.

      [7] Sanny, L. (2015). Franchising in Indonesia from Franchisee Perspective: A Case on Early Childhood Education Franchising in Indonesia. Research Journal of Business Management (Online).

      [8] Sugiyono. (2014). Metode penelitian manajemen : pendekatan, kuantitatif, kualitatif, kombinasi (mixed methods), penelitian tindakan (action research), penelitian evaluasi. Bandung: Alfabeta.

      [9] Sumarsono, S. (2009). Manajemen Bisnis Waralaba. Jakarta: Graha Ilmu.


 

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Article ID: 17537
 
DOI: 10.14419/ijet.v7i3.25.17537




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