Model Commercialization of Chips Product at Cluster of Chips at Pojok Cimahi: a Preliminary Study

  • Authors

    • Donald Crestofel Lantu
    • Mia Rosmiati
    • Qorri Aina
    • Sri Herliana
    • Nur Lawiyah
    https://doi.org/10.14419/ijet.v7i3.25.17826
  • ‘commersialitation’ ‘cluster’ ‘SMEs’ ‘model commersialition’ ‘chips cluster’

  • Abstract

    Pojok Cimahi is well known as a chips industry in Cimahi City and famous for its various chips products. The cluster that is the main attraction for researchers to further investigate the commercialization model and its business is the chips cluster in Pojok Cimahi. Commercialization is a process that begins with technological insights that end with products that are marketed in a sustainable manner. This study uses qualitative methods and exploration research to SMEs in Pojok Cimahi Clusters, through in-depth interviews of 10 SMEs. The purpose of this research is to know the commercialization model of cluster chips, how the current cluster condition, and what can be recommended for better cluster improvement in the future. Based on the findings, SMEs in the cluster chips in Pojok Cimahi are in the comfort zone. Although in terms of product commercialization through product innovations based on suggestions from customers show a positive and effective in sales, but viewed from the business side there is no further innovative marketing strategy.

     

     

  • References

    1. [1] Ismai N, Sidek S, Jailani M, Nor M, Teknikal U, Tunggal D. Market-Driven Research Approach for a Successful Research Product Commercialisation. Int Symp Res Innov Sustain. 2014;26(4):1595–9.

      [2] Mazzarol T, Reboud S, Soutar GN. Innovation Management and Commercialisation in Small Firms: A Study of OECD Countries. ICSB World Conf Proc [Internet]. 2011;1–22. Available from: http://www.cemi.com.au/sites/all/publications/Mazzarol, Reboud and Soutar ICSB 2011.pdf

      [3] Pellikka J, Seppänen M, Eskelinen T, Heinonen M, Kajanus M. Understanding Commercialization Processes and Business Growth * Marko Mikko Heinonen Miika Kajanus. Int Soc Prof Innov Manag. 2013;(June).

      [4] Henttonen K. Open innovation in SMEs – collaboration modes and strategies in commercialisation phase. XXIV ISPIM Conf - Innvoating Glob Mark Challenges fos Sustain Growth Heisinki. 2013;(June):1–18.

      [5] Handayani NU, Cakravastia A, Diawati L, Bahagia SN. A conceptual assessment model to identify phase of industrial cluster life cycle in Indonesia. J Ind Eng Manag. 2012;5(1):198–228.

      [6] Niu KH, Miles G, Bach S, Chinen K. Trust, learning and a firm’s involvement in industrial clusters: A conceptual framework. Compet Rev. 2012;22(2):133–46.

      [7] News ON. NET5 - Ragam Keripik di Cimahi [Internet]. Net 5. 2014. Available from: https://www.youtube.com/watch?v=eMNb90bo_Oo

      [8] ANTV T. TOPIK ANTV Kampung Keripik Singkong Cimahi [Internet]. Topik ANTV. 2011. Available from: https://www.youtube.com/watch?v=ycK_J3FByYk

  • Downloads

  • How to Cite

    Crestofel Lantu, D., Rosmiati, M., Aina, Q., Herliana, S., & Lawiyah, N. (2018). Model Commercialization of Chips Product at Cluster of Chips at Pojok Cimahi: a Preliminary Study. International Journal of Engineering & Technology, 7(3.25), 693-696. https://doi.org/10.14419/ijet.v7i3.25.17826

    Received date: 2018-08-18

    Accepted date: 2018-08-18