A Research on Consecutive User Experience Factors in the Reservation System of Home Sharing Platform

  • Authors

    • Jung Ae Lee
    • Hyeon Wook Park
    2018-06-08
    https://doi.org/10.14419/ijet.v7i2.33.18005
  • User Experience, Sharing Economy, Rational Benefits, Emotional Benefits and Reservation System

  • Abstract

    Background/Objectives: Currently, the global trend is leaning toward an age where individuals’ experience is more importantly considered than individuals’ possession.

    The purpose of this research is to systematically analyze the reservation stage of sharing economy platform in the perspective of consecutive user experiences.

    Methods/Statistical analysis: In this research, user experience factors indicated in the reservation stage of accommodation were deducted as properties of the six stages: search, booking request, booking confirmation, invoice, payment and voucher issuance. In addition such factors were analyzed as properties of user experiences consecutively and particularly indicated in home sharing platform included in sharing economy. Home sharing platform reservation system is particular in that it allows users to not only use its function to make reservations, but also experience rational benefits and emotional benefits in each stage. AirBnB(http://www.airbnb.co.kr) and Hanintel(http://www.hanintel.com) serving as representative services in home sharing platform were selected as the subjects, and their screen information displayed in the process of making individual reservations based on the searched regional accommodation data was collected and analyzed. Data was collected from 1st November 2016 to 18th December 2016.

    Findings: As a result of conducting an analysis, it was found that Hanintel focused on operating local affiliate programs allowing reservations as well as on its original role to make reservation and AirBnB promoting branding which emphasizes experience to be acquired by tourists have mutually different marketing strategies. In addition, it was also found that Hanintel was designed mainly based on reservation functions in the reservation stage whereas AirBnB was designed mainly based on emotion and participation in the reservation stage.

    Improvements/Applications: Considering that providers and consumers can share their resources and create new values through reliability in sharing economy based on ICT and cooperation consumption, the values and benefits of using home sharing platform can be promoted when the reservation system are designed to positively develop consecutive user experience in making reservations based on the premise that the functional usability is secured.

     

  • References

    1. [1] 10 major attentive issues of KT in 2015: KT economic Research Center, 2015, No.18, p.53.

      [2] Sharing Economy Examined through Companies Dreaming of Brand New Korea. In: A Research Report in Commemoration of ‘Seoul Meets Sharing Economy’. Crowd Research Institute Wisdome. : Crowd Research Institute : Republic of Korea, 2013.

      [3] Tussyadiah, I. P.&Pesonen, J. Impact of peer-to-peer accommodation use on travel patterns, Journal of Travel Research, 2015, 0047287515608505.

      [4] Kang Daeyoup, Kim Jaeyoung, Business Model Innovation through Value Delivery Differentiation: Multiple Case Studies, Indian Journal of Science & Technology, September 2015, Vol 8(21), p. 2.

      [5] Huh Seon-do, [IoT-based O2O trend and platform strategy],Report by DG Echo, 2014, p.3.

      [6] Fan Pei Pei, AStudy on the Role on Perceived Value and Invollvement of Sharing Economy of loading to sharing Intentions, Graduate School of Kyung Hee University, p. 22.

      [7] Relaxation of Regulation for Expansion of Business in Korea, Julian Persaud, Airbnb Asia, Representative of Pacific Territory, http://news.mk.co.kr/newsRead.php?no=175798&year=2016 : 03/07/2016

      [8] airbnb website. http://www.airbnb.com : 02/20/2017.

      [9] Nam, GiSeong, [I’m an Airbnb Super Host in Chooncheon], EBIZBOOKS, 2016, p. 39.

      [10] Jo Yong Ho, [Street Innovator], BOOK21, 2012, pp150-151.

      [11] Hanintel website. http://www.hanintel.com : 02/20/2017.

  • Downloads

  • How to Cite

    Ae Lee, J., & Wook Park, H. (2018). A Research on Consecutive User Experience Factors in the Reservation System of Home Sharing Platform. International Journal of Engineering & Technology, 7(2.33), 1152-1155. https://doi.org/10.14419/ijet.v7i2.33.18005

    Received date: 2018-08-20

    Accepted date: 2018-08-20

    Published date: 2018-06-08