How Significant Arabic Brand Name, Halal Logo and Manufacturer Country of Origin Image Trigger Consumer Purchase Decision on Halal Cosmetic

  • Authors

    • Telisiah Utami Putri
    • . .
    2018-08-24
    https://doi.org/10.14419/ijet.v7i3.30.18427
  • Halal Logo, Manufacturer country of origin, Arabic brand name, purchase decision
  • Halal cosmetic is becoming a trend, not only directly targeted to muslim women as main consumer but non-muslim women also set as a target. Halal cosmetic is not only perceived as a product that meets islamic laws and proper to be used by muslim woman but more than that, it is perceived as a product that provides good quality assurance, does not contain with harmful substances, safe and ethical products.

    Some aspects from manufacturer side thought to have significant role as a trigger in purchase decision towards halal cosmetic. This study explores the variabels of Arabic brand name, halal logo and manufacturer country of origin image to be addressed deepen to check how those variabels influence consumer positive perception that lead to purchase decision on halal cosmetic.

    This study is conducted via on-line survey by using WhatsApp mobile application in Surabaya. Respondents are women 20 – 50 years old, muslim and non-muslim, users of mass-market cosmetic brand in Indonesia

    Collected answers from 76 respondents within one week field project. The result of this study is expected to be a preliminary study used by cosmetic manufacturer as a reference to set up the most suitable product strategy to be competitive in halal cosmetic market.

     

     

  • References

    1. [1] Technavio. HALAL COSMETICS AND PERSONAL CARE MARKET IN THE APAC REGION 2014-2018 [Internet]. 2014. Available from: http://www.technavio.com/report/halal-cosmetics-and-personal-care-market-in-the-apac-region-2014-2018

      [2] Pew Research Center. The future of the global Muslim population. Projections for 2010-2030. Popul Sp Place. 2011;13(1):1–221.

      [3] Lada S, Tanakinjal GH, Amin H. Predicting intention to choose <IT>halal</IT> products using theory of reasoned action. Int J Islam Middle East Financ Manag. 2009;2(1):66–76.

      [4] Fishbein M, Ajzen I. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research [Internet]. Reading, MA: Addison-Wesley. 1975. p. 1–18. Available from: http://home.comcast.net/~icek.aizen/book/ch1.pdf

      [5] Ajzen I, Madden TJ. Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. J Exp Soc Psychol. 1986;22(5):453–74.

      [6] Ajzen I. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes.The theory of planned behavior. Vol. 50, Organizational Behavior and Human Decision Processes. 1991. p. 179–211.

      [7] Kotler P, Armstrong G. Principles of Marketing [Internet]. Vol. 42, World Wide Web Internet And Web Information Systems. 2001. 785 p. Available from: http://www.amazon.com/dp/0139570020

      [8] Alreck PL, Settle RB. Strategies for building consumer brand preference. J Prod Brand Manag. 1999;8:130–44.

      [9] Ataman B, Ülengin B. A note on the effect of brand image on sales. J Prod Brand Manag. 2003;12(4):237–50.

      [10] Muhamat AA, Jaafar MN, Azizan N binti A. An empirical study on banks’ clients’ sensitivity towards the adoption of Arabic terminology amongst Islamic banks. Int J Islam Middle East Financ Manag. 2011;4(4):343–54.

      [11] Muslim Futurism and Islamic Branding Speech by Miles Young at the Inaugural Oxford Global Islamic Branding and Marketing Forum, July 26. 2010;1–6.

      [12] Abdul J, Shaari N, Shahira N. Dimension of Halal Purchase Intention : A Preliminary Study Shaari & Arifin. Int Rev Bus Res Pap. 2010;6(4):444–56.

      [13] Hussin SR, Hashim H, Yusof RN, Alias NN. Relationship between product factors, advertising, and purchase intention of Halal cosmetic. Pertanika J Soc Sci Humanit. 2013;21(SPEC. ISSUE):85–100.

      [14] Akpoyomare OB, Patrick LPK, Ganiyu RA. The Influence of Product Attributes on Consumer Purchase Decision in the Nigerian Food and Beverages Industry : A Study of Lagos Metropolis. Am J Bus Manag. 2012;1(4):196–201.

      [15] Peterson P, Peterson D. University of Nebraska-Lincoln College of Business Administration. 2015;24(1):3–20.

      [16] Grapentine T. Dimensions of an attribute. J Mark Res. 1995;7(3):18.

      [17] Jamal A, Goode MMH. Consumers’ product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UK. J Consum Behav [Internet]. 2001;1(2):140–55. Available from: http://dx.doi.org/10.1002/cb.61

      [18] Maheswaran D, Chen CY. Nation Equity: Incidental Emotions in Country-of-Origin Effects. J Consum Res. 2006;33(3):370–6.

      [19] Leclerc F, Schmitt B, Dubé L. Foreign Branding and its Effect on Product Perception and Attitudes. J Mark Res [Internet]. 1994;31(May):263–70. Available from: http://www.jstor.org/stable/1330431?origin=crossref

      [20] Erickson GM, Johansson JK, Chao P. Image variables in multi-attribute product evaluations: Country-of-origin effects. J Consum Res [Internet]. 1984;11(September):694–9. Available from: http://www.jstor.org/stable/2488975

      [21] Han MC. Country Image : Halo or Summary Construct ? J Mark Res. 1989;26(2):222–30.

      [22] Gürhan-Canli Z, Maheswaran D. Cultural Variations in Country of Origin Effects. J Mark Res. 2000;37(3):309–17.

      [23] Balabanis G, Diamantopoulos A. Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach. J Acad Mark Sci. 2004;32(1):80–95.

      [24] Mokhlis S. The effect of religiosity on shopping orientation : An exploratory study in Malaysia. J Am Acad Bus. 2006;9(1):64–74.

      [25] Philip Kotler GMA. Prentice Hall. Prentice Hall; 2005.

      [26] Lin L, Chen C. The influence of the country-of-origin image , product knowledge and product involvement on consumer purchase decisions : an empirical study of insurance and catering services in Taiwan. 2006;

      [27] Nicosia FM. Consumer Decision Process, Marketing and Advertising Implication,. Prentice-Hall, Englewood Cliffs, NJ,; 1968. p. 156.

      [28] Howard JA (1989). Consumer Behavior in Marketing Strategy. Prentice-Hall, Englewood Cliffs, NJ.; 1989.

      [29] McQuarrie, E.F. and Muson JM. “The Zaichkowsky personal involvement inventory: modification and extensionâ€, in Wallendorf, M. and Anderson, P. (Eds), Advances in Consumer Research, Vol. 14, Association for Consumer Research, Provo, UT. 1992. pp 33-40.

      [30] Kotler, P., Ang, S.H., Leong, S.M. and Tan C. A Marketing Management, Asian Perspective, 2nd ed. Prentice-Hall, Englewood Cliffs, NJ.; 1999.

      [31] Hill R. WHAT SAMPLE SIZE is “ ENOUGH †in INTERNET SURVEY RESEARCH ? nterpersonal Comput Technol An Electron J 21st Century. 1998;6(3):1–10.

      [32] John T. Roscoe. Fundamental Research Statistics for the Behavioral Sciences (International series in decision processes). 1979.

      [33] Nunnally, J.C. & B. Psychometric Theory. Vol. 3. McGraw Hill, New York; 1994.

      [34] HAir Jr, Black, Babin A. Multivariate Data Analysis. Pearson/Prentice Hall; 2014.

      [35] Bagozzi RP, Yi Y. On the Evaluation of Structural Equation Models. Vol. 16, Journal of the Academy of Marketing Science. 1988. p. 74–94.

      [36] Lee JK, Lee WN. Country-of-origin effects on consumer product evaluation and purchase intention: The role of objective versus subjective knowledge. J Int Consum Mark. 2009;21(2):137–51.

  • Downloads

  • How to Cite

    Utami Putri, T., & ., . (2018). How Significant Arabic Brand Name, Halal Logo and Manufacturer Country of Origin Image Trigger Consumer Purchase Decision on Halal Cosmetic. International Journal of Engineering & Technology, 7(3.30), 539-543. https://doi.org/10.14419/ijet.v7i3.30.18427