Persuading Attributes of Online Shopping Cart Abandonment

  • Authors

    • Dr Krithika.
    • Dr Rajini.G
    https://doi.org/10.14419/ijet.v7i3.34.19464
  • online shopping, Perceived risk, Perceived online behavioral tracking, Consumer behavior, Cart abandonment

  • Abstract

    The objective of this study is to focus on the variables which influencing the consumer’s tendency towards online shopping cart abandonment which will happens in the final stages of the online buying process. Data for this study were collected by using an online survey. This study was conducted in Chennai. The sample consists of 185 consumers who purchased online as well as have the experience of abandoning their cart at least once during the past one-year period. The finding of this study emphasizesthat  theperceived waiting time is the prominent factor of online shopping cart abandonment. The otherfactors explored are perceived risk and perceived online behavioral tracking. It was also found that all these three factors such as Perceived waiting time, Perceived risk and Perceived online behavioral tracking had direct effect on online shopping cart abandonment. This study investigates the unmapped  part of consumer behavior.

     

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  • How to Cite

    Krithika., D., & Rajini.G, D. (2018). Persuading Attributes of Online Shopping Cart Abandonment. International Journal of Engineering & Technology, 7(3.34), 739-742. https://doi.org/10.14419/ijet.v7i3.34.19464

    Received date: 2018-09-11

    Accepted date: 2018-09-11