Persuading Attributes of Online Shopping Cart Abandonment

  • Authors

    • Dr Krithika.
    • Dr Rajini.G
    https://doi.org/10.14419/ijet.v7i3.34.19464
  • online shopping, Perceived risk, Perceived online behavioral tracking, Consumer behavior, Cart abandonment

  • The objective of this study is to focus on the variables which influencing the consumer’s tendency towards online shopping cart abandonment which will happens in the final stages of the online buying process. Data for this study were collected by using an online survey. This study was conducted in Chennai. The sample consists of 185 consumers who purchased online as well as have the experience of abandoning their cart at least once during the past one-year period. The finding of this study emphasizesthat  theperceived waiting time is the prominent factor of online shopping cart abandonment. The otherfactors explored are perceived risk and perceived online behavioral tracking. It was also found that all these three factors such as Perceived waiting time, Perceived risk and Perceived online behavioral tracking had direct effect on online shopping cart abandonment. This study investigates the unmapped  part of consumer behavior.

     

  • References

    1. [1] Childers, T.L., Carr, C.L., Peck, J. and Carson, S. (2001), “Hedonic and utilitarian motivations for online shopping behaviorâ€, Journal of Retailing, Vol. 77, pp. 511-35.

      [2] Cranor, L. F. (1999). Internet privacy. Communications of the ACM, 42, 29–31

      [3] ChuleepornChangchit, Robert Cutshall, SelvyLoreta,(2014),â€Shopping Cart bandonment: Indonesian Perspectivesâ€

      [4] Chang, E.-C., & Tseng, Y.-F. (2013). Research note: E-store image, perceived value and perceived risk. Journal of Business Research, 66, 864–870. http://doi.org/cgbm4r

      [5] Close, A. G., &Kukar-Kinney, M. (2010). Beyond buying: Motivations behind consumers’ online shopping cart use. Journal of Business Research, 63, 986–992. http://doi.org/bj7ptz

      [6] Dowling, G. R., &Staelin, R. (1994). A model of perceived risk and intended risk-handling activity. Journal of Consumer Research, 21, 119–134. http://doi.org/dccf2c

      [7] Davis, M.M. and Heineke, J. (1998), “How disconfirmation, perception and actual waiting times impact customer satisfactionâ€, International Journal of Service Industry Management, Vol. 9 No. 1, pp. 64-73.

      [8] Davis, M.M. and Vollmann, T.E. (1990), “A framework for relating waiting time and customer satisfaction in a service operationâ€, Journal of Services Marketing, Vol. 4 No. 1, pp. 61-9.

      [9] Dowling, G.R. (1986), “Perceived risk: the concept and its measurementâ€, Psychology and Marketing, Vol. 3 No. 3, pp. 193-210.

      [10] Katz, K., Larson, B. and Larson, R. (1991), “Prescription for the waiting in line blues: entertain, enlighten and engageâ€, Sloan Management Review, Vol. 32, pp. 44-53

      [11] Kuhnmann, W. (1989), “Experimental investigation of stressinducing properties of system response timesâ€, Ergonomics, Vol. 32 No. 3, pp. 271-80.

      [12] Liao, Z. and Cheung, M.T. (2001), “Internet-based e-shopping and consumer attitudes: an empirical studyâ€, Information and Management, Vol. 38, pp. 299-306.

      [13] Miyazaki, A. D. (2008). Online privacy and the disclosure of cookie use: Effects on consumer trust and anticipated patronage. Journal of Public Policy and Marketing, 27(1), 19–33.

      [14] Nielson, J. (1996), “Response times: the three important limitsâ€, available at: ww.useit.com (accessed 29 September 2007).

      [15] Nunnally, J.C. (1978), Psychometric Theory, 2nd ed., McGraw-Hill Book Company, New York, NY.

      [16] Octane Cart Abandonment Report 2015 – 2016

      [17] Oliver, R.L. (1980), “A cognitive model of the antecedents and consequences of satisfaction decisionsâ€, Journal of Marketing Research, Vol. 17, pp. 460-9.

      [18] Oliver, R.L. and DeSabro, W. (1988), “Response determinants in satisfaction judgmentsâ€, Journal of Consumer Research, Vol. 15, pp. 495-507.

      [19] Odom, M.D., Kumar, A. and Saunders, L. (2002), “Web assurance seals: how and why they influence consumers’ decisionsâ€, Journal of Information Systems, Vol. 16 No. 2, pp. 231-50.

      [20] Pruyn, A. and Smidts, A. (1998), “Effects of waiting on the satisfaction with the service: beyond objective time measuresâ€, International Journal of Research in Marketing, Vol. 15 No. 4, pp. 321-34.

      [21] Ranganathan, C. and Ganapathy, S. (2002), “Key dimensions of business-to-business web sitesâ€, Information and Management, Vol. 39, pp. 457-65.

      [22] Rajamma, R., Paswan, A., &Hossain, M. (2009). Why do shoppers abandon shopping carts? Perceived waiting time, risk, and transaction inconvenience. Journal of Product & Brand Management, 18, 188–197. http://doi.org/fn996d

      [23] Selvidge, P.R., Chaparro, B.S. and Bender, G.T. (2002), “The world-wide wait: effects of delays on user performanceâ€, International Journal of Industrial Ergonomics, Vol. 29, pp. 15-20.

      [24] Simintiras, A., Diamantopoulos, A. and Ferriday, J. (1997), “Pre-purchase satisfaction and first time buyer behavior: some preliminary evidenceâ€, European Journal of Marketing, Vol. 31 Nos 11/12, pp. 857-72.

      [25] Szymanski, D.M. and Henard, D.H. (2001), “Customer satisfaction: a meta-analysis of the empirical evidenceâ€, Journal of the Academy of Marketing Science, Vol. 29 No. 1, pp. 16-35.

      [26] Swan, J.E. and Trawick, F.I. (1981), “Disconfirmation of expectations and satisfaction with a retail serviceâ€, Journal of Retailing, Vol. 57 No. 3, pp. 49-67.

      [27] Turban, E., King, D., Lee, J., Liang, T., & Turban, D. (2010). Electronic commerce. A managerial perspective. Upper Saddle River, NJ: Prentice Hal

      [28] Federal Trade Commission (FTC). (2009). FTC staff report: Self-regulatory principles for online behavioral advertising. <http://www.ftc.gov/os/2009/02/P085400 behavadreport.pdf>.

      [29] Tun-Min (Catherine) Jai , Leslie Davis Burns , Nancy J. King ,(2013),†The effect of behavioral tracking practices on consumers’ shopping evaluations and repurchase intention toward trusted online retailers.â€

      [30] Wolfinbarger, M. and Gilly, M.C. (2001), “Shopping online for freedom, control and funâ€, California Management Review, Vol. 43 No. 2, pp. 34-55.

      [31] Yin Xu(2015) “Factors Influencing Cart Abandonment In The Online Shopping Process Social Behavior And Personality, 2015, 43(10), 1617–1628

  • Downloads

  • How to Cite

    Krithika., D., & Rajini.G, D. (2018). Persuading Attributes of Online Shopping Cart Abandonment. International Journal of Engineering & Technology, 7(3.34), 739-742. https://doi.org/10.14419/ijet.v7i3.34.19464