Role of Environmental Concern towards Purchase Intention in Organic Food Product Consumption

  • Authors

    • Mohd Farid Shamsudin
    • Mohamed Bilal Basha
    • Cordelia Mason
    • Hafezali Iqbal Hussain
    • Milad Abdelnabi Salem
    • Zulkarnian Ahmad
    2018-11-26
    https://doi.org/10.14419/ijet.v7i4.29.21596
  • Environmental Concern, Food Product Consumption

  • The awareness level of consuming healthy products such as organic based has been increased. Consumers are also particular about the environmental that associated to the products.  Positive attitude towards environment is important factor in the purchase intention towards the organic food products where it motivates the consumer towards the purchase intention. A total of 1300 questionnaire were distributed randomly to the potential target respondents who were basically consumers of large supermarkets. Results revealed a significant relationship between environmental concerns towards the purchase intention of organic food products.

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  • How to Cite

    Shamsudin, M. F., Basha, M. B., Mason, C., Hussain, H. I., Salem, M. A., & Ahmad, Z. (2018). Role of Environmental Concern towards Purchase Intention in Organic Food Product Consumption. International Journal of Engineering & Technology, 7(4), 34-36. https://doi.org/10.14419/ijet.v7i4.29.21596