Role of Device Features towards Purchase Intention Using Mobile Commerce

  • Authors

    • Mohd Farid Shamsudin
    • Khairul Shahida Shabi
    • Mohamad Noorman Masrek
    • Hafezali Iqbal Hussain
    • Milad Abdelnabi Salem
    • Mohd Faizun Mohamad Yazid
    2018-11-26
    https://doi.org/10.14419/ijet.v7i4.29.21671
  • Device Features, Mobile Commerce

  • This paper presents the role of device features to adopt mobile commerce (m- commerce) with an extended technology acceptance model (TAM) that integrates few other variables.  The proposed model has been empirically tested using data collected from a survey of selected sample of respondents. The survey consists of questionnaire responded by 233 students with 97% response rate among students in located in, Malaysia. Data were analyzed by employing descriptive analysis, correlation and multiple regression analysis, besides other common analysis technique.  Findings indicated that device features are positively associated with user intention to adopt m- commerce. The finding contributed in terms of allowing us to understand the determinants that influence the adoption of mobile commerce.

  • References

    1. [1] Ainsworth Anthony Bailey, Iryna Pentina, Aditya Shankar Mishra, Mohammed Slim Ben Mimoun Mobile payments adoption by US consumers: an extended TAM. International Journal of Retail & Distribution Management, 45(6), 626-640,(2017).

      [2] Chang, P. The Importance Performance Analysis of Taiwan tourism mobile marketing. Journal of Tourism Management Research, 4(1), 12-16,(2017).

      [3] LENG,P. A Cost-Benefit Assessment of the Regulatory Policy in Cambodias Mobile Telecommunications Market. Asian Development Policy Review, 4(1): 1-25, (2016).

      [4] Felix T.S. Chan, Alain Yeeâ€Loong Chong Analysis of the determinants of consumers' mâ€commerce usage activities. Online Information Review, 37 (3), 443-461,(2013).

      [5] Hamzeheinejad, N., & Pal, H. Mobile Food Consumption Monitoring Application. Journal of Food Technology Research, 3(2), 88-98,(2016).

      [6] Anyanwu, J. O., Ekechukwu, L. E., Ndunagu, T. U. E. J. N., & Faustina, E. Competency Skills and Use of ICT by Teacher Educators in IMO State Tertiary Institutions. American Journal of Education and Learning, 1(1), 1-15, (2016).

      [7] Preeti Tak, Savita Panwar,Using UTAUT 2 model to predict mobile app based shopping: evidences from India. Journal of Indian Business Research, 9(3), 248-264, (2017).

      [8] Rakhi Thakur, Mala Srivastava Customer usage intention of mobile commerce in India: an empirical study. Journal of Indian Business Research, 5(1), 52-72,(2013).

      [9] Sekaran U., Research Methods for business (4th ed.). John Wiley and Sons ,(2003).

      [10] Sindhu Singh, R.K. Srivastava,Predicting the intention to use mobile banking in India. International Journal of Bank Marketing, 36(2), 357-378,(2018).

      [11] Lukwale, S. R. Mainstreaming ICT Mobile in Teaching Large Classes in Higher Learning Institutions in Tanzania: The Case of Ardhi University. International Journal of Education and Practice, 4(1), 1-11, (2016).

      [12] Mahmud, M. A. R., Rahman, M. M., & Miah, M. S. Performance Analysis of Routing Protocols For Cbr Traffic in Mobile Ad-Hoc Networks. Journal of Information, 2(1), 1-9, (2016).

      [13] Suhud, U., & Hidayat, N. A Mixed-Methods Study to Explore Stage of Readiness and Intention of Micro and Small Enterprises to Adopt Mobile Money in Indonesia. International Journal of Business, Economics and Management, 2(1), 15-33, (2015).

      [14] Danbaba, G., Nabegu, A. B., Binta, A., & Mustapha, A. Assessment of implementation of the environmental sanitation policy in the federal capital territory (Fct) Abuja, Nigeria. Global Journal of Social Sciences Studies, 2, 1-13, (2016).

  • Downloads

  • How to Cite

    Shamsudin, M. F., Shabi, K. S., Masrek, M. N., Hussain, H. I., Salem, M. A., & Yazid, M. F. M. (2018). Role of Device Features towards Purchase Intention Using Mobile Commerce. International Journal of Engineering & Technology, 7(4.29), 40-42. https://doi.org/10.14419/ijet.v7i4.29.21671