Preparation of Papers for the Study of Tobacco Advertising towards Malaysia Football Development

  • Authors

    • Ahmad Amirul Firdaus Ahmad Rahiza
    • Mohd Khairul Azahari Abdul Rani
    2018-11-26
    https://doi.org/10.14419/ijet.v7i4.29.21702
  • Malaysia Football, Advertising, Tobacco Advertising, Golden Era

  • Abstract

    Advertising become one of the reasons that Malaysia football during the golden era age is famous and supporters get hype during every game. According to [13] During the peak of the football game in Malaysia, Dunhill is the brand that has the biggest scale in Advertising in 1980 – 1990 before the tobacco banning in 2005. The studies also want to identify what approach Dunhill use before, during and after the tobacco banning to advertise their products. The research scope is also about how and why tobacco industries use football to spread brand awareness in Malaysia and how that lead to the Malaysia football quality. The objective of the research is to find out about the relationship between tobacco advertising and Malaysia football. In this case, the Dunhill product is chosen as a case study of tobacco brand because the company has contributed a lot of amount for sponsorship during the peak. Sports and sponsors especially football is a must, they need sponsors for the aid to support the event so the program can run smoothly and success [17]. Method of this research will be held in interview method which will be considered to interview former coach, sports analysis, and a player that is still available who played in the national team.  This research can help us identify the contribution of tobacco advertising that gives the most impact in national football during the golden era. We can also find out about other brands that are also involved in contributing to making the football quality in Malaysia improves.

  • References

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      [26] Zinitulniza A. K. Mokhtar Dahari; Lagenda Bola Sepak Malaysia, Kuala Lumpur, Malaysia: Institut Terjemahan & Buku Malaysia, 2013. First A. Ahmad Amirul Firdaus Bin Ahmad Rahiza, Born in 29 December 1994 Sungai Petani Kedah. Hometown in Seberang Jaya, Penang, Malaysia. First graduated from Universiti Teknologi Mara UiTM Merbok, Kedah in 2015 in Diploma in graphic design & digital media, then Graduated from UiTM Seri Iskandar, Perak in Bachelor in graphic design and media digital majoring in Advertising in 2017. Second A. Mohd Khairul Azahari Abdul Rani; Senior Lec in fssr. Phd in visual communication from university malaya kuala lumpur, malaysia.

      [27] He get his first training in Giatmara Malaysia Headquarters in Kuala Lumpur, Jalan Medan Tuanku in 2014 as a graphic designer in corporate communication department. And then he work for 2 years in construction industries as a corporate manager that handles the corporate company.

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  • How to Cite

    Rahiza, A. A. F. A., & Rani, M. K. A. A. (2018). Preparation of Papers for the Study of Tobacco Advertising towards Malaysia Football Development. International Journal of Engineering & Technology, 7(4.29), 132-135. https://doi.org/10.14419/ijet.v7i4.29.21702

    Received date: 2018-11-26

    Accepted date: 2018-11-26

    Published date: 2018-11-26