Brief Lifestyle of Malay Adolesecents

  • Authors

    • Zainurin bin Dahar
    • Zurilawati binti Salleh
    2018-11-30
    https://doi.org/10.14419/ijet.v7i4.28.22389

  • Abstract

    The research is to explore briefly the lifestyle of Malay adolescent in terms of buying habits, fashion preference, interest, activities, time management and self-perception. The previous literatures have found that adolescents’ population have been increasing substantially.  Their influenced over shaping the business focus and environment is getting stronger as their consumption in term of dollar is getting more significant.  The knowledge of their lifestyle and behavior is vital for marketers as they have becoming the future potential and lucrative target market. We have conducted self-administered survey for data collection. Approximately ninety respondents have completed the self-administered questionnaires. The finding of this study has shown that fashion and self-perception have significant relationship with Malay adolescents lifestyle.

  • References

    1. [1] Adolescent Lifestyle, (n.d.)

      http://books.google.com.my/

      [2] Advertising Age, (2000). Ad Age Dataplace. http://adage.com/dataplace/index.html.

      [3] Anthony, K. H. (1985). The shopping mall: A teenage hangout Adolescence, 20(78), 307-312.

      [4] Arnott, N. (1993). Kids are a brand manager’s best friend. Sales and Marketing Management; 145:18.

      [5] Banks, O. & Finlayson, D. (1971). Success and failure in secondary.

      [6] Barrett, A. (2000). To Reach the Unreachable Teen: Retailers are trying a whole-lifestyle approach to win Gen Y. Business Week (Industrial/Technology Edition) 3699: 78-80.

      [7] Coleman, J.C., & Hendry, L.B. (1993). The Nature of Adolescence. London and New York: Rouledge

      [8] Consumer Behavior, (n.d.) Retrieved March 27, 2009 from http://en.wikipedia.org/wiki/Consumer_behaviour

      [9] Consumers Union Education Services. Selling America’s kids: Commercial pressure on kids in the 90’s. Consumers Union of the United States, Inc. NY 1990. Retrieved March 27, 2009 from http://www.consumersunion.org/other/sellingkids/index.htm

      [10] Dalrymple & Parsons, Douglas, Leonard, J. (1995). Basic Marketing Management. New York: John Wiley & Sons Inc.

      [11] Department of Statistics Malaysia. http://www.statistics.gov.my/eng/index.php?option=com_content&view=article&id=154&Itemid=15

      [12] Ebenkamp, B. (1999) Cyber Teens Get Social - Corporate America has an ongoing fascination with teens and the youth market. Brandweek; 40(3):32-33.

      [13] Engel. J., Blackwell, Roger, D., Miniard, Paul, W. (1995). Consumer Behavior. Forth Worth: Dryden Press

      [14] Goldstein, L. (Dec 1999). The alpha teenager. Fortune; 140(12): 201-204.

      [15] Guber, S.S. (1987). The teenage mind. American Demographics; 9: 42-44.

      [16] Guber, S.S., & Berry J. (1993). War stories from the sandbox: What kids say? Brandweek; 34:26-30.

      [17] Gunter, B., & Furnham, A. (1998). Children as consumers: a psychological analysis of the young people's market, Routledge

      [18] Hansen, W.B. & Graham, J.W. (1991) Peer pressure training versus establishing conservative norms in preventing alcohol, marijuana, and cigarette use among adolescents. Journal of Preventive Medicine.

      [19] Harian Metro, (26 October 1991). www.nstp.com.my/Corporate/nstp/products/productHMHistory.htm

      [20]Harrigan, M. (1991). Moving consumers to choose energy efficiency. The Alliance to Save Energy, Washington, D.C.

      [21] Hasiah, N.S. (1984). Reformasi pentadbiran: satu analisis persepsi, Fakulti Ekonomi dan Pentadbiran, Universiti Malaya, Kuala Lumpur.
      www.diglib.um.edu.my/umtheses/SQL-bin/theses_author_byfac.asp?faculty=E&chr=N

      [22] Heather, H.M., (October, 2001). Marketing Nutrition in the Middle Grades: Adolescent Food Habits and Marketing Strategies That Work. National Food Service Management Institute, The University of Mississippi, University, Mississippi

      [23] Helitzer, M., & Heyel, C. (1970). The youth market; its dimensions, influence, and opportunities for you New York, Media Books Young consumers, United States.
      Marketing United States.

      [24] Horrocks, S. (1971). Lancashire business histories. Central Library, Manchester M2 5PD), Joint Committee on the Lancashire Bibliography (Manchester)

      [25] Hurrocks, J.E. (1976). The Psychology of Adolescence. USA: Houton Mifflin Co., London: Lepes Book.

      [26] Ibrahim, A, & Al-Mahmoud. (1983). Development of the National Health System in Saudi Arabia with Emphasis on the Armed Forces Hospitals: A Descriptive Analysis

      [27] Kotler, P. (1983). Principles of Marketing. New Jersey: Prentice Hall International

      [28] Kraak, V., & Pelletier, D.L. (1998). How Marketers Reach Young Consumers: Implications For Nutrition Education And Health Promotion Campaigns. Family Economics and Nutrition Review; 11:31–41.

      [29] Lifestyle Marketing, (n.d.) Retrieved March 27, 2009 from http://toostep.com/insight/lifestyle-marketing

      [30] Lifestyle, (n.d.) Retrieved March 27, 2009 from http://en.wikipedia.org/wiki/Lifestyle

      [31] Lippe, D. (2001). It's all in creative delivery. Advertising Age; June, 72(26):S8-S9.

      [32] List, S.K. (1992). The right place to find children. American Demographics; 14:44-47.

      [33] Loudon, David L, Della Bitta, Albert, J. (1984) Consumer Behavior. New York

      [34] Mayer, P., & Mayer, I. (1974). Townsmen or Tribesmen. Oxford University Press: Cape Town.

      [35] Michman, R.D. (1991). Lifestyle Market Segmentation, Praeger Publishers.

      [36] Mohammed, H. (1983). Tinjauan Mengenai Aktiviti di Kalangan Pelajar Sekolah Menengah Tampin. Jurnal Pendidikan. Fakulti Pendidikan, University Malaya, Kuala Lumpur

      [37] Monash University. 2000. http://www.buseco.monash.edu.au/Subjects/MKT/MTPonline/bases.html Accessed 8/24/01.

      [38] Ngo N. (1993)Social marketing and fat intake. European Journal of Clinical Nutrition; 47(supp1):S91-95.

      [39] Nunnally, J.C., (1978), Psychometric Theory. New York. NY:Mc GrawHill.

      [40] O’Shaughnessy, N. (1987). America’s Political Market. European Journal of Marketing, Vol 21, 60 – 66

      [41] Oral health practices and dietary habits of intermediate school children in Riyadh, Saudi Arabia http://www.sdsjournal.org/2003/volume-15-number-2/2003-15-2-81-87-full.html

      [42] Raju PS, Lonial SC. Advertising to children: Findings and implications. Current Issues and Research in Advertising 1990; 12:231-274.

      [43] Rokiah, M.S. (1997). Lifestyles of Lower Six Form Students in Kuala Selangor and Sabak Bernam Districts. Management Center, International Islamic University Malaysia, Kuala Lumpur.

      [43] Scammon DL, Christopher CL, (1981), Nutrition education with children via television: A review. Journal of Advertising; 10(2):26-36.

      [44] Schiffman, L. G. & Kanuk, L. L. (1987): Consumer Behavior, third edition, Prentice Hall

      [45] Schiffman, L.G. & Kanuk, L. L. (1994). Consumer Behavior, 7th ed., NY: Prentice Hall.

      [46] Steward, D.W. (1980): Total daily energy expenditure of healthy, free ranging school children. Am. J. Clin. Nutr. 33, 766-775.

      [47] Stipp H. (1993). New ways to reach children. American Demographics; 15:50-56.

      [48] Taha, W., Higgins, P., Albrecht, G., & Albrecht, M. (1977). Black-white adolescent drinking the myth and the reality. Social Problems, 25(2), 215-224.

      [49] Vorontov, A.V., & Zurkhavov, T.V. (1984). How Rural Russian Youth of the Non-Black Soil Zone Spend Their Leisure Time. Sociological Abstract, June.

      [50] William, H.R. (1984). The Magazine Reading of High School Students. British Journal of Education Psychology.

      [51] Woodward, J.C., & Frank, B.D (1988). Rural Adolescence Loneliness and Doping Strategies. Adolescence.

      [52] Yearbook of Statistics Malaysia (2000)[53] Zafar, Gingold and Dahari (2007). Malaysian shopping mall behavior: an exploratory study. Asia Pacific Journal of Marketing and Logistic Vol.19, No.4, pp.331-348

      [54] World Health Organization (WHO), (n.d). http://whqlibdoc.who.int/wpro/2002/FRAMEWORK2002_a76191.pdf

  • Downloads

  • How to Cite

    Dahar, Z. bin, & Salleh, Z. binti. (2018). Brief Lifestyle of Malay Adolesecents. International Journal of Engineering & Technology, 7(4.28), 51-56. https://doi.org/10.14419/ijet.v7i4.28.22389

    Received date: 2018-11-30

    Accepted date: 2018-11-30

    Published date: 2018-11-30