Foreign Consumers Purchasing Intention Towards Halal Product In Malaysia

  • Authors

    • Misliyana Binti Misnan
    • Ong Choon Hee
    • Adriana Mohd Rizal
    2018-11-30
    https://doi.org/10.14419/ijet.v7i4.28.22600

  • Abstract

    Introduction: 'National Transformation 2050' or TN50 is an ingenuity to plan Malaysia's future in the 2020 to 2050. As of the viewpoint of becoming a developed nation, one of the TN50's agenda is to make our country one of the global halal supply chain which a part of economic growth for Malaysia. Halal food or halal product is the most important and potential sector to be the economic power for both domestic and globally.

    Aim: The aim of this paper is to provide a conceptual analysis of foreign consumer purchasing intention towards a few variable are halal integrity, halal awareness, halal certification, halal marketing and halal knowledge.

    Results: In this paper, conceptual analysis suggest that foreign consumer is an asset to generate national income in halal supply chain toward halal product.

    Research Implications: This paper supplies the theoretical implication and practical implication to understanding the relationships between halal variables and foreign purchasing intention.

    Paper type: Conceptual Paper

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  • How to Cite

    Misnan, M. B., Hee, O. C., & Rizal, A. M. (2018). Foreign Consumers Purchasing Intention Towards Halal Product In Malaysia. International Journal of Engineering & Technology, 7(4.28), 299-304. https://doi.org/10.14419/ijet.v7i4.28.22600

    Received date: 2018-11-30

    Accepted date: 2018-11-30

    Published date: 2018-11-30