Marketing Based Decision Making Process in Engineering Design

  • Authors

    • K. Palani Raj
    • G. Veeramani
    2018-12-09
    https://doi.org/10.14419/ijet.v7i4.36.24545
  • Decision Making, Marketing, engineering design

  • Marketing based decision making process in engineering design is an important study required for industries. How to take efficient decision in design that influence marketing? Most of the engineering design decisions are based on consumer behaviour. Decision making in risk and uncertainty in engineering design is an important phenomenon. Cost and time are the two important factors that results loss because of inefficient decision and it affects marketing. Problems involved in marketing based engineering design and decision making process in solving problems is elaborately studied in this journal. How to choose a design in various alternatives, design process, manufacturing feasibility, material and methodology are the important factors that influences decision making in engineering design for marketing. Different types of theories in decision making process that helps in taking proper decision were studied in this journal. This study is based on data taken from various Research & Development centre in Industries.

     

  • References

    1. [1] Riabacke A, “Managerial Decision Making Under Risk and Uncertaintyâ€, IAENG International Journal of Computer Science, Vol.32, No.4, (2006).

      [2] Alistair M, “Decision making in Organizationsâ€, Advance Online Publication, (2006).

      [3] Shanteau J, “Management decision makingâ€, Encyclopedia of Psychology and Behavioral Science, (2001), pp.913-915.

      [4] Jim G, “Failure Analysis Methodsâ€, MEEG 466 – Special topics in design, (2006).

      [5] Rangavajhala S, Decision making in design under uncertainty with multi objective robust design optimization, (Doctoral dissertation, Rensselaer Polytechnic Institute), (2007).

      [6] March JG & Shapira Z, “Managerial perspective on risk and risk takingâ€, Management Science, Vol.33, (1987), pp.1404-1418.

      [7] Simon H, “A behavioral model of rational choiceâ€, Quarterly Journal of economics, Vol.69, (1995), pp.99-118.

      [8] Basi RS, “Administrative decision making: a contextual analysisâ€, Management Decision, Vol.36, (1998), pp.232-240.

      [9] Von Neumann J & Morgenstern O, Theory of games and economic behavior, Princeton University Press, (1947).

      [10] Miller SJ, Hickson DJ & Wilson DC, “Decision making in organizationsâ€, Managing organizations, (1996), pp.43-62.

      [11] Mintzberg H, Raisinghani D & Theoret A, “The structure of “unstructured†decision processesâ€, Administrative Science Quarterly, Vol.21, (1976), pp.246-275.

      [12] Simon HA, Models of man. Wiley Publishers, (1957).

      [13] Edwards W, The theory of decision making. Psychological Bulletin, (1954), pp.380-417.

      [14] Fayol H, General and industrial management. Ravenio Books, (1949).

      [15] Rajender S, Introduction to Basic Manufacturing Process and Workshop Technology. New Age International publishers, New Delhi, India, (2006).

      [16] Clifford M, Case studies in Engineering design. Arnold Publishers, London, UK, (1998).

      [17] Ken H, Engineering Design principles. John Wiley & Sons Inc., NY, USA, (1999).

      [18] Kalyanmoy D. Optimization for Engineering Design. 2nd edition, (2012).

  • Downloads

  • How to Cite

    Palani Raj, K., & Veeramani, G. (2018). Marketing Based Decision Making Process in Engineering Design. International Journal of Engineering & Technology, 7(4.36), 854-858. https://doi.org/10.14419/ijet.v7i4.36.24545