A Descriptive Study of Customer’s Opinions on Factors Influencing Purchasing Decisions in Corporate Retail Stores in a City of Vijayawada.

  • Authors

    • S. Anusha
    • D. Satish Kumar
    • P. Bindu
    • D. S. Rao
    • H. Niranjan
    2018-10-02
    https://doi.org/10.14419/ijet.v7i4.10.26664
  • Retail Shopping, Shopping Behavior, Convenience store, Discount store, Specialty Store, Corporate Retail Stores.

  • Abstract

    Corporate retail stores are today the focal points for purchasing decisions of middle and high-income groups in urban India. However, each corporate retail store has its own model of retailing. Storing different varieties of products at same locality, location advantage, self-servicing outlets, window shopping, large scale discount, specialty stores are some of the models retailing stores adopted, but all these retail models are not being   popular among the consumers. Consumer’s preferences and choices are varying across different retail models. In this context the present study wants to explore significant difference among corporate retail stores in Vijayawada in consumer preference and choices.

     

     

     

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  • How to Cite

    Anusha, S., Satish Kumar, D., Bindu, P., S. Rao, D., & Niranjan, H. (2018). A Descriptive Study of Customer’s Opinions on Factors Influencing Purchasing Decisions in Corporate Retail Stores in a City of Vijayawada. International Journal of Engineering & Technology, 7(4.10), 1029-1036. https://doi.org/10.14419/ijet.v7i4.10.26664

    Received date: 2019-01-29

    Accepted date: 2019-01-29

    Published date: 2018-10-02