Understanding the Reasons for Non-Adoption of Internet Banking

  • Authors

    • Dr. P. Praveen Kumar
    • Ms. K. C. Raja Shree
    2018-12-13
    https://doi.org/10.14419/ijet.v7i4.39.26733
  • IB, RBI, e-commerce, Professional Students, Chennai

  • In the recent years, Internet Banking (IB) acts as a popular mode of payments. The adoption rate of IB is significantly increasing in India among mature consumers. This study primarily aims to measure the level of awareness about different features of internet banking and various reasons for non-adoption of IB. Furthermore, this proposed study attempts to measure the relationship between personal profile and reasons for non-adoption of IB. Data has been grabbed through questionnaire. The respondents are professional students who pursue their professional degree in Chennai. This study finds that students possess knowledge about various features of IB. Due to lack of personal touch, students are not adopting IB. There is a relationship between personal profile of students and their reasons for non-adoption.       

     

     

  • References

    1. [1] Fatma, M., & Rahman, Z. (2016). The CSR's influence on customer responses in Indian banking sector. Journal of Retailing and Consumer Services, 29, 49-57.

      [2] Fonseca, J. R. S. (2014). e-banking culture: A comparison of EU 27 countries and Portuguese case in the EU 27 retail banking context. Journal of Retailing and Consumer Services, 21(5), 708-716.

      [3] Hanafizadeh, P., Keating, B. W., & Khedmatgozar, H. R. (2014). A systematic review of Internet banking adoption. Telematics and Informatics, 31(3), 492-510.

      [4] Mishra, V., & Bisht, S. S. (2013). Mobile banking in a developing economy: A customer-centric model for policy formulation. Telecommunications Policy, 37(6-7), 503-514.

      [5] Montazemi, A. R., & Qahri-Saremi, H. (2015). Factors affecting adoption of online banking: A meta-analytic structural equation modeling study. Information & Management, 52(2), 210-226.

      [6] Nasri, W., & Charfeddine, L. (2012). Factors affecting the adoption of Internet banking in Tunisia: An integration theory of acceptance model and theory of planned behavior. The Journal of High Technology Management Research, 23(1), 1-14.

      [7] Raluca, B. C. (2015). Dynamics and Structural Evolutions of the Romanian Banking System Due to the Financial Globalization. Procedia Economics and Finance, 22, 191-200.

      [8] Rotchanakitumnuai, S., & Speece, M. (2003). Barriers to Internet banking adoption: a qualitative study among corporate customers in Thailand. International Journal of Bank Marketing, 21(6/7), 312-323.

      [9] Sathye, M. (1999). Adoption of Internet banking by Australian consumers: an empirical investigation. International Journal of Bank Marketing, 17(7), 324-334.

      [10] Shaikh, A. A., & Karjaluoto, H. (2015). Mobile banking adoption: A literature review. Telematics and Informatics, 32(1), 129-142.

  • Downloads

  • How to Cite

    P. Praveen Kumar, D., & K. C. Raja Shree, M. (2018). Understanding the Reasons for Non-Adoption of Internet Banking. International Journal of Engineering & Technology, 7(4.39), 803-806. https://doi.org/10.14419/ijet.v7i4.39.26733