The Influence of Green Product and Corporate Social Responsibility on Consumer Purchase Decision

  • Authors

    • Rennyta Yusiana
    • Pratiwi Putri Luckyta Sari
    • Arry Widodo
    https://doi.org/10.14419/ijet.v8i1.9.26791
  • Green marketing, Green product, Corporate Social Responsibility, Purchase Decision

  • Abstract

    The increasing environmental pollution triggered the company to process the waste into a material that has a use value. In addition, the company currently pursuing a strategy of corporate social responsibility to engage consumers in real action in protecting the environment. This study was conducted in order to determine the influence of green products and corporate social responsibility on consumer purchasing decisions. This analysis used descriptive research design and verification with calculation of structural equation modeling on 100 respondents. The results of this study indicate that the green product has no effect or no relation to the purchasing decision it is due to lack of consumer knowledge about environmentally friendly green products. However, corporate social responsibility with purchasing decisions have a significant relationship.

     

  • References

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  • How to Cite

    Yusiana, R., Putri Luckyta Sari, P., & Widodo, A. (2019). The Influence of Green Product and Corporate Social Responsibility on Consumer Purchase Decision. International Journal of Engineering & Technology, 8(1.9), 445-449. https://doi.org/10.14419/ijet.v8i1.9.26791

    Received date: 2019-01-30

    Accepted date: 2019-01-30