Ethno Cultural Specifics Brand Marketing and Social Development and Promotion Aspects

  • Authors

    • Viktoria Dobryanska
    • Raisa Shynkarenko
    • Maryna Muller
    • Olga Kodak.
    2018-10-13
    https://doi.org/10.14419/ijet.v7i4.8.27251
  • brand, confectionery, consumer, image, housing trade mark.

  • Abstract

    “Brand†concept modern interpretation, trade mark image characteristics, the brands role in implementing company marketing impact on consumers is considered. The article deals with confectionery products brand development and promotion based on folk traditions, examples using Sorotchinsky Fair and Opishnya toy  images in figured chocolate confectionery and gift sets. Based on the study it can be concluded that allusions usage, grounded on deep psychological stereotypes, collective subconscious archetype, make the brand recognizable, understandable, desirable.

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  • How to Cite

    Dobryanska, V., Shynkarenko, R., Muller, M., & Kodak., O. (2018). Ethno Cultural Specifics Brand Marketing and Social Development and Promotion Aspects. International Journal of Engineering & Technology, 7(4.8), 258-262. https://doi.org/10.14419/ijet.v7i4.8.27251

    Received date: 2019-02-11

    Accepted date: 2019-02-11

    Published date: 2018-10-13