The Influences of Motivation, Opportunity and Ability on Customer to Customer Online Know-How Exchange and Social Identity as a moderator in Indonesian Z Generation

  • Authors

    • Rahutami Nugrahani Machali
    • Nabsiah Abdul Wahid
    2018-12-03
    https://doi.org/10.14419/ijet.v7i4.38.27554
  • Motivation-Opportunity-Ability Theory, Social Identity, Customer To Customer Online Know-How Exchange.

  • This study examines the influences of motivation, opportunity, and ability on customer to customer online know-how exchange and social identity as a moderator in Indonesian Z generation. This study focuses on the behavior of Indonesian Z generation. The study is designed to be quantitative in nature. The causal relationship between variables will be investigated via an online questionnaire that will be distributed to Indonesian Z generation.

     

     

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  • How to Cite

    Nugrahani Machali, R., & Abdul Wahid, N. (2018). The Influences of Motivation, Opportunity and Ability on Customer to Customer Online Know-How Exchange and Social Identity as a moderator in Indonesian Z Generation. International Journal of Engineering & Technology, 7(4.38), 829-831. https://doi.org/10.14419/ijet.v7i4.38.27554