The Role of Denison’s Organisational Culture on Email Usage among Academician in Malaysian Private Universities

  • Authors

    • ANUAR SHAH BALI MAHOMED
    • MICHAEL G. MCGRATH
    • BONG ZHI YUH
    • ZULBASRI OTHMAN
    • SITI SALWA SHEIKH MOKHTARe
    2018-12-03
    https://doi.org/10.14419/ijet.v7i4.38.27895
  • Organisational culture, Involvement- Capability Development (ICD), Consistency-Agreement (CA), Adaptability-Organisational Learning (AOL) and Mission- Goals & Objectives (MGO), Technology Acceptance Model (TAM), perceived ease of use (PEOU), perceived use
  • academician in Malaysian private universities. For the research, a scale of measurement was used based upon the concepts that are found in values as well as practices in regards to organisational culture developed by Denison and Mishra (1995) model namely Involvement- Capability Development (ICD), Consistency-Agreement (CA), Adaptability-Organisational Learning (AOL) and Mission- Goals & Objectives (MGO). In this study, Technology Acceptance Model (TAM) developed by Davis (1989) was used as part of the perspective theory on technology adoption, using the constructs; perceived ease of use (PEOU) and perceived usefulness (PU) as mediator for organisational culture and email usage. Data used in the study were based on questionnaires of 128 academician from two Malaysian private universities. The study found that all constructs of organisational culture were having significant in the relationship to the perceived ease of use (PEOU) and perceived usefulness (PU) with ICD, AOL and MGO having significant positive relationship with PEOU and PU while CA has significant negative relationship with PEOU and PU on email usage. Finally, PU and PEOU had significant positive relationship with email usage while PEOU had significant positive relationship with PU on email usage. This means that the usage of email among academician in Malaysian private universities depend on both the user’s perception of email usefulness and the perception of ease of use.

     

     


     
  • References

    1. [1] Abdullah, N. H., Shamsuddin, A., Wahab, E., & Hamidd, N. A. A., (2014). The Relationship Between Organisational Culture and Product Innovativeness. International Conference on Innovation, Management and Technology Research 129 (140 – 147). Malaysia,: Procedia - Social and Behavioral Sciences.

      [2] Aseri, A., 2013. Cultural Impact On E-Commerce: A Comparative Study. Issues in Information Systems, 14(1): 431-440.

      [3] Danison, D., Janovics, J., Young, J., & Cho, H. J.,2006. Diagnosing Organisational Cultures: Validating a Model and Method.

      [4] Denison, D. R., Haaland, S., & Goe, P., 2015. Corporate Culture And Organisational Effectiveness: Is There A Similar Pattern Around The World?". In Advances in Global Leadership, 205-227.

      [5] Denison, D. R., & A. K., 1995. Toward a Theory of Organisational Culture and Effectiveness. Organiational Science, 6(2).

      [6] Kucukusta, D., Law, R., Besbe, L., & Legohérel, P., (2005). "Re-examining perceived usefulness and ease of use in online booking: The case of Hong Kong online users", International Journal of Contemporary Hospitality Managemen, 27(2) :185-198.

      [7] Fusilier, M., & S. D., 2005. An exploration of student internet use in India the technology acceptance model and the theory of planned behaviour. Wide Information Systems, 22(4): 233-246.

      [8] Ghanem, M. M., S. O., & H. A., 2017. The impact of national culture on the adoption of e-tourism in Egyptian tourism companies. Original scientific paper, 65(2) : 234 - 246.

      [9] Hair, J.F., et al., 2010, Multivariate Data Analysis: A global perspective, Pearson Prentice Hall, New Jersey.

      [10] Hashim, J., 2008. Learning barriers in adopting ICT among selected working women in Malaysia. Gender in Management: An International Journal, 23(5) :317-336.

      [11] Holtbrugge, D., A. W., & H. R., 2012. Cultural determinants of email communication styles. International Journal of Cross Cultural Management, 13(1) : 89–110.

      [12] Jackson, T., R. D., & D. W., 2001. The Cost Of Email Interruption. Journal of Systems and Information Technology, 5(1) :81-92.

      [13] Mahomed, A. (2015). Examining Usage of emails among Non-Academic Staff in Public and Private Malaysian Universities. PhD thesis, Victoria University, Australia.

      [14] Mahomed, ASB, McGrath, GM and Keating, M (2015), “Usage of emails among Youth in Malaysian Public and Private Universitiesâ€, Malaysian Journal of Youth Studies, vol. 13, no. 8, pp. 120-152.

      [15] Mahomed, ASB, McGrath, GM and Yuh, BZ (2017), “The Role of National Culture on Usage of emails among Non-Academic Staff in Malaysian Public Universitiesâ€, International Journal of Economics and Management, Vol. 11, No. 1, pp.153-185.

      [16] Osman, M. A., Talib, A. Z., Sanusi, Z. A., Yen, T. S., & Alwi, A. S.,2012. A Study of the Trend of Smartphone and its Usage Behavior in Malaysia. International Journal on New Computer Architectures and Their Applications (IJNCAA), 2(1): 275-286 .

      [17] Rakhi, T., & Mala, S., 2014. Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India. Internet Research, 24(3) : 69-392.

      [18] Ramayah, T., & J. I., 2005. Impact of Perceived usefulness, Perceived ease of use and Perceived Enjoyment on Intention to shop online.

      [19] Sian, Y. C., Yamin, F. M., & Ishak, W. H. W., 2013. Internet Usage among Undergraduate Student in Malaysia. Rural ICT Development (RICTD) International Conference . Melaka, Malaysia, .

      [20] Yusoff, Y. (2009). Individual Differences, Perceived Ease of Use, and Perceived Usefulness in the E-Library Usage. Computer and Information Science, 2(1).

      [21] Zakari, M., & Poku, K. (2013). Organisational Culture and Organisational Performance: Empirical Evidence from the Banking Industry in Ghana. International Journal of Business, Humanities and Technology, 3(1)

  • Downloads

  • How to Cite

    SHAH BALI MAHOMED, A., G. MCGRATH, M., ZHI YUH, B., OTHMAN, Z., & SALWA SHEIKH MOKHTARe, S. (2018). The Role of Denison’s Organisational Culture on Email Usage among Academician in Malaysian Private Universities. International Journal of Engineering & Technology, 7(4.38), 1440-1444. https://doi.org/10.14419/ijet.v7i4.38.27895