Utilization of Social Media for Rural Women Entreprenuer Project: A Case Study of Setiu Wetland

  • Abstract
  • Keywords
  • References
  • PDF
  • Abstract

    Entrepreneurship empowerment towards rural women remains crucial to attain better living standard among rural communities. To help improve the living livelihood through e- business, the community needs to be equipped with entrepreneurship skill explicitly and Information and Communication (ICT) skill implicitly. This paper presents a study case of rural women entrepreneur in Setiu Wetland, Terengganu, Malaysia under NRGS research grant from the period of 2015 to 2018 by a group of UMT researchers and academicians. The study utilizes facebook social media as the electronic business (e-business) and networking platform in marketing and establishing the local products of Setiu Wetland women entrepreneurs. Through the six (6) months period of tracking the respondent’s income rate, the outcome of this NRGS project depicts 17% of women entrepreneurs achieve linear proportion of increasing income rate, 33% of decreasing income rate and the rest 50% of income shows a fluctuating rate.

  • Keywords

    Social media; Entrepreneurship skill; ICT skill; Rural women entrepreneur; e-business; Setiu Wetland.

  • References

      [1] Bowman M, Debray SK & Peterson LL, “Reasoning about naming systems,” ACM Trans. Program. Lang. Syst., Vol.15, No.5, (1993), pp.795-825.

      [2] Lugaye UC, Slabbert Andre D & Wilfred IU, “Rising trend in social media usage by women entrepreneurs across the globe to unlock their potentials for business success,” Mediterranean Journal of Social Sciences, Vol.5, No.10, (2014), p.551-559.

      [3] Haya A, Beninger S, Mostafa R & Crittenden VL., “Empowering women entrepreneurs in emerging economies: A conceptual model”, Organizations and Markets in Emerging Economies, Vol.5, No.1, (2014), pp.16-30.

      [4] Estelle L & Nowacka K, Can social media effectively include women’s voices in decision-making processes, Paris, France, (2015).

      [5] Gregory FN, “Demand-pull, technology-push, and government-led incentives for non-incremental technical change”, Research Policy, Vol.38, No.5, (2009), pp.700-709.

      [6] Nakisah MA, Fauziah AH, Setiu Wetlands : Tranquility Amidst Plenty, Kolej Universiti Sains dan Teknologi Malaysia (KUSTEM), (2003).

      [7] John RI & Milanfar P, “A pull-push method for fast non-local means filtering”, Image Processing (ICIP), 2016 IEEE International Conference on. IEEE, (2016).

      [8] Meenu G & Parkash J, “Women entrepreneurship in India-problems and prospects”, International Journal of Multidisciplinary Research, Vol.1, No.5, (2011), pp.195-207.

      [9] Bradley R, “Push to pull: How lean concepts improve a data migration”, Agile Conference (AGILE), IEEE, (2007).

      [10] Man M, Bakar WAWA, Ali N & Jalil MA, “Hybrid federated data warehouse integration model: implementation in mud crabs case study”, Journal of Science Technology, Vol.36, No.2, (2015), pp.28-38.




Article ID: 29213
DOI: 10.14419/ijet.v7i4.1.29213

Copyright © 2012-2015 Science Publishing Corporation Inc. All rights reserved.