Intention to Purchase Halal Cosmetic Products Using Partial Least Squares

  • Authors

    • Noreen Noor Abd Aziz
    • Eta Wahab
    https://doi.org/10.14419/ijet.v7i3.35.29467
  • Halal, Cosmetic Products, Theory of Planned Behavior Model, Consumer Behavior.
  • Abstract

    Malaysia is a multiracial country with Islam being the largest practiced religion. One of the most important concepts in Islam is the concept of halal. Halal industry plays an important role in the whole world, especially for Muslim society. As the market grows rapidly, cosmetics manufactures have eagerness to dominate the market and come out with a variety of products in order to pursue and satisfy customer simultaneously. Thus, the objective of this paper is to identify the antecedent factors that influence the intention to purchase halal cosmetics products among consumers. In this research, data was analyzed using Partial Least Squares Model Analysis (PLS).  This finding indicate that intention to purchase halal cosmetic are influenced by attitude, subjective norms, perceived behavioral control and knowledge.

     

     

  • References

    1. [1] Abdul Hafaz Ngah, Y. Z. (2014). Modelling

      [2] Of Halal Warehouse Adoption Using Partial Least Squares. International Journal of Contemporary Business Management 1(1):71-86 .

      [3] Ajzen, I. (1991), "Theory of planned behavior", Organization Behavior and Human Decision Process, 50, 179-211. Retrieved from http://aizen.socialpsychology.org/#publications

      [4] Ajzen, I. (2001). Nature and Operation of Attitudesdnnual Review Psychology, 52, 27- 58. Retrieved from http://aizen.socialpsychology.org/#publications

      [5] Ajzen, I. and Fishbein, M. (1980), Understanding Attitudes and Predicting Social Behavior, Prentice-Hall, Englewood Cliffs, NJ. Retrieved from http:./-/w ww .people.umass.edu Alam,

      [6] Alam, S. S., and Sayuti, N. M., (201I), "Applying the theory of planned behavior in halal food purchasing", International Journal of Commerce and Management, 21(1), 8-20. Retrieved fiom Emerald Group Publishing Ltd.

      [7] Armitage, C. J., & Conner, M.(2000)

      [8] . Social cognition models and health behaviour: A

      [9] structured review. Psychology and Health, 15(173-189).

      [10] Aziz, A., Noor, N., & Wahab, E. (2013). Understanding of halal cosmetics products: TPB Model.

      [11] Azmi Aziz., Muslim Amin., & Zaidi Isa. (2010). The perception to choose Halal Cosmetics products: An empirical study for Malaysian consumer. Available at: http://icbme.yasar.edu.tr/previous_conferences/2010/eproceeding/ Azmi_AbdAziz.pdf

      [12] Barclay, D., C. Higgins, , and R. Thompson. (1995). The Partial Least Squares (PLS) approach to causal modeling: Personal computer adoption and uses as an illustration. Technology Studies 2(2), 285-309.

      [13] Che Mohd Hashim, A., Musa, R., & Ayub, A. (2014). Factors influencing attitude towards halal cosmetic among young adult urban muslim women. Social and behavioural sciences, 129-134. Retrieved from http://www.sciencedirect.com/science/article/pii/S1877042814029267

      [14] Chen, M. (2007), "Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: moderating effects of food-related personality traits", Food Quality and Preference, 18(7), 1008-2 1.

      [15] Cheng, P.L. (2008). The Brand Marketing of Halal Products:The Way Forward. The Icfai University Journal of Brand Management., 4: 37-50.

      [16] Chin, W. W., B. L. Marcolin, and P. R. Newsted. 2003. A Partial Least Squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study an electronic-mail/ adoption study. Information Systems Research 14(2): 189-217.

      [17] Department of Standards Malaysia. (2008). MS 2200:2008 islamic consumer goods-part 1 cosmetics and personal care-general guidelines, ministry of sciences and innovation(MOSTI).

      [18] Eze, U. C., & Tan, C. (2012). Purchasing Cosmetic Products : A Preliminary Perspective of Conntemporary Management Research, 8(1), 51–60.

      [19] Fishbein, M. & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.

      [20] Fornell, C. and D. F. Larcker. 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18(1): 39-50.

      [21] Husain, R., Abd. Ghani, I., Mohamad, F., & Mehad, S. (2012). Current practices among halal cosmetics manufacturer in Malaysia. statistical modeling and analytic, 3, 46-51. Retrieved from http://instatmy.org.my/downloads/e-jurnal%202/vol3no1/6.pdf

      [22] Kamaruzaman, K. A. 2009. Halal cosmetics: Between real concerns and plain ignorance [online] Available at: http://halaljournal.com [Accessed 23 December 2012]

      [23] Khairi M.O et al (2012). The Direct Effects of Halal Product Actual Purchase Antecedents among the International Muslim Consumers. American Journal of Economics, Special Issue: 87-92.

      [24] Kim, H.Y., & J.-E. Chung, (2011). Consumer purchase intention for organic personal care products. Journal of Consumer Marketing, 28: 40–47.

      [25] Lada, S, Geoffrey, H.T. & Hanudin, A. (2009) “Predicting intention to choose halal product using theory of reasoned actionâ€. International Journal of Islamic and Middle Eastern Finance and Management, 2(1), 66-76.

      [26] Miller, K. (2005). Communications theories: perspectives, processes, and contexts. New York: McGraw-Hill.

      [27] Portal Rasmi Halal Malaysia [Online] (cited 4 June 2012) Available from: http://www.halal.gov.my/ehalal

      [28] Ringle, C. M., Wende, S., and Becker, J.-M.

      [29] 2015. "SmartPLS 3." Boenningstedt: SmartPLS GmbH, http://www.smartpls.com.

      [30] R. Golnaz et al (2012), “Non-Muslim

      [31] Consumer’ Understanding of Halal Principles in Malaysiaâ€. Journal of Islamic Marketing Vol. 3 No, 2012 pp.35-46

      [32] Shaari, J. A. N., and &fin, N. S. (2010). "Dimension of halal purchase intention: a preliminary study", International Review of Business Research Papers, 6(4), 444-456.

      [33] Shahriar Akte, J. D. (2011). Trustworthiness in mHealth information services: An assessment of a hierarchical model with mediating and moderating effects using partial least squares (PLS). Journal of the American Society for Information Science and Techonology , 62 (1), 100-116.

  • Downloads

  • How to Cite

    Noor Abd Aziz, N., & Wahab, E. (2018). Intention to Purchase Halal Cosmetic Products Using Partial Least Squares. International Journal of Engineering & Technology, 7(3.35), 293-296. https://doi.org/10.14419/ijet.v7i3.35.29467

    Received date: 2019-06-09

    Accepted date: 2019-06-09