Servqual: strategies to improve university library services
-
2020-03-25 https://doi.org/10.14419/ijet.v9i1.30284 -
Attributes of Certification Services, Customer Satisfaction, Service Quality, Library. -
Abstract
Over the past two decades, library development in both the functional and physical fields is inseparable from the change in the paradigm of libraries and librarians towards libraries. Increasing competitiveness in university library services is carried out through several aspects; one of which is through the improvement of facilities or infrastructure, products or services produced or personnel responsible for the product to provide customer satisfaction. The purpose of this research is to analysis the attributes of library services and performance of service quality attribute at Wuhan University of China and University of Mercu Buana. The research method used in this study is qualitative and quantitative research with a case study approach and Service Quality method. The population of this study were visitors at the Wuhan University and Mercu Buana University with sample of 100 peoples. As a result of this research libraries of the University of Mercu Buana priority should be given to the improvement are available room, convenience facilities, the availability of the closet, book collection added, Internet services by providing information search/catalogue and appearance of the staff are the dimensions of the material (X1). Reliability variable (X2) is formed with four level indicators expectation was perceived as very high by respondents. The response variable (X3) level expectations is perceived as very high by respondents. Variable reliability (X4), the answers respondents was perceived as very high by respondents. The empathy (X5) variable is very high by respondents, as seen from the responses of the average 4.65 found between a score of 4 (A) and a score of 5 (SA).
Â
Â
-
References
[1] Aydin, K., & Yildirim, S. (2012). The measurement of service quality with servqual for different domestic airline firms in Turkey. Serbian Journal of Management, 7(2), 219-230. https://doi.org/10.5937/sjm7-1317.
[2] Brysland, A., & Curry, A. (2001). Service improvements in public services using SERVQUAL. Managing Service Quality: An International Journal. https://doi.org/10.1108/09604520110410601.
[3] Gaspersz, V. (2001). Total Quality management. PT. Gramedia Pustaka Utama, Jakarta. International Standard Organization: ISO 9000:2015. Quality Management Systems: Fundamentals and Vocabulary.
[4] Hirmukhe, J. (2012). Measuring internal customers’ perception on service quality using SERVQUAL in administrative services. International journal of scientific and research publications, 2(3), 1-6.
[5] Jiwantara, K., Sutrisno, A., & Neyland, J. S. C. (2013). Penerapan Metode Servqual Untuk Evaluasi dan Perbaikan Kualitas Pelayanan pada Kegiatan Penyuluhan Bahasa Indonesia Praktis di Balai Bahasa Provinsi Sulawesi Utara. Jurnal Online Poros Teknik Mesin UNSRAT, 2(1).
[6] Kotler, P., & Keller, L. (2006). K. (2006). Marketing management, 12.
[7] Mursaleen, M., Ijaz, M., & Kashif, M. (2014). Service quality of news channels: a modified SERVQUAL analysis. Observatorio (OBS*), 8(1), 171-188.
[8] Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1991). Refinement and reassessment of the SERVQUAL scale. Journal of retailing, 67(4), 420.
[9] Parasuraman, A., Berry, L., & Zeithaml, V. (2002). Refinement and reassessment of the SERVQUAL scale. Journal of retailing, 67(4), 114.
[10] Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of marketing, 49(4), 41-50. https://doi.org/10.1177/002224298504900403.
[11] Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual: A multiple-item scale for measuring consumer perc. Journal of retailing, 64(1), 12.
[12] Parasuraman, A., Zeithaml, V., & Berry, L. L. (1990). Delivering quality service: Balancing customer perceptions and expectations.
[13] Saravanan, R., & Rao, K. S. P. (2007). Service Quality from the Customer's Perspective: an empirical investigation. Quality Management Journal, 14(3), 15-22. https://doi.org/10.1080/10686967.2007.11918032.
[14] Sekaran, U., & Bougie, R. (2003). Research Methods for Business, A Skill Building Approach, John Willey & Sons. Inc. New York.
[15] Seth, N., Deshmukh, S. G., & Vrat, P. (2005). Service quality models: a review. International journal of quality & reliability management. https://doi.org/10.1108/02656710510625211.
[16] Sutawijaya, A. H., Mochtar, I. L., & Nawangsari, L. C. (2018). Quality certification and customer satisfaction. European Research Studies Journal, Volume XXI, Issue 3, pp. 266 – 279 https://doi.org/10.35808/ersj/1059.
[17] Tjiptono, F., & Chandra, G. (2005). Service, quality & satisfaction. Yogyakarta: Andi Offset.
[18] Zeithaml, V. A., Parasuraman, A., Berry, L. L., & Berry, L. L. (1990). Delivering quality service: Balancing customer perceptions and expectations. Simon and Schuster.
-
Downloads
-
How to Cite
hidayat sutawidjaya, A., & Christina Nawangsari, L. (2020). Servqual: strategies to improve university library services. International Journal of Engineering & Technology, 9(1), 326-332. https://doi.org/10.14419/ijet.v9i1.30284Received date: 2020-01-04
Accepted date: 2020-03-14
Published date: 2020-03-25