Punnanchira C, G. Kulkarni S. Consumer behavior analysis based on resonant ads and non-resonant ads for high and low involving product categories. IJET [Internet]. 2018 Jun. 8 [cited 2024 Dec. 3];7(2.33):847-50. Available from: https://sciencepubco.com/index.php/ijet/article/view/15514